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The Customers’ Revenge
Public relations Magazine ArticleAtida Motors’ decades-old complaint policy may be no match for unhappy customers who threaten to take their case to YouTube. -
Is It OK for a Bunch of Men to Lead a "Women in the Workforce" Initiative?
Global Business Digital ArticleYes - and here's how to tell if their efforts are working. -
The Four Truths of the Storyteller
Business communication Magazine ArticleThe stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission. -
Does Your Office Have a Jargon Problem?
Communication Digital ArticleResearch shows we use buzzwords to impress our colleagues - but they often have the opposite effect. -
Campaigning for Change
Organizational Development Magazine ArticleMost organizations must change if they're to stay alive. Change is tough to accomplish, but it's not impossible and can be systematized. The author, who... -
Tiger Woods and the Coming Decline of Celebrity Endorsements
Brand management Digital ArticleGolf champion Tiger Woods no longer represents global consulting and technology services firm Accenture, as of December 13. Accenture is the first of Woods’ corporate sponsors to pull out of the relationship completely. A day earlier, Gillette announced a suspension of Woods’ marketing appearances for an unspecified period. For anyone missing two weeks of headlines, […] -
How to Use Language That Employees Get
Business communication Magazine ArticleIt’s not just what leaders say; it’s also how they say it. In our research on executives who have instilled a great sense of purpose in others, introduced powerful brands, or managed successfully in turbulent times, we’ve found that they often use terms and metaphors that resonate with their employees. Walt Havenstein, the CEO of […] -
The Simple Power of Communicating with Kindness
Communication Digital ArticleHow to be a more gracious leader. -
What I Learned From 10 Years of Doing PR for Apple
Public relations Digital ArticleFive communications lessons from the biggest corporate turnaround. -
Crisis Communications and American Airlines
Crisis communication Digital ArticleIn the past weeks and months, the airline industry has had to address a series of challenges that left managers little time to execute, and almost no room for communications mistakes. Consider American Airlines, which faced communicating with hundreds of thousands of customers whose flights were canceled while the airline performed emergency safety inspections. Under […] -
Profits with a Purpose: An Interview with Tom Chapman
Public relations Magazine ArticleGreatest Southeast Community Hospital is a 494-bed acute care facility located in southeast Washington, D.C. With revenues of $145 million and 2,650 employees, it is both the largest private employer and the only medical facility in a troubled and isolated community called Anacostia. Nearly a quarter of the area’s residents live below the poverty line, […] -
Ending Harassment at Work Requires an Intersectional Approach
Diversity and inclusion Digital ArticleGender, race, age, and seniority all affect who’s harassed and how. -
The Power of Options
Leadership styles Magazine ArticleAlways give yourself four ways to win. -
Who's Bringing You Hot Ideas (and How Are You Responding)?
Organizational Development Magazine ArticleThere's an unsung hero in your organization. It's the person who's bringing in new ideas from the outside about how to manage better. This is the manager... -
Get Your Act Together
Sales & Marketing Magazine ArticleConsistent corporate communications depend less on specific organizational structures than on carefully designed strategy. -
The Challenges of Becoming a Less Hierarchical Company
Organizational Development Digital ArticleLessons from one company on how to navigate the ups and downs of going flat. -
Managing Multicultural Teams
Leadership & Managing People Magazine ArticleMulticultural teams offer a number of advantages to international firms, including deep knowledge of different product markets, culturally sensitive customer... -
How Can British Airways Recover from the Terminal 5 Disaster?
Public relations Digital ArticleIt was supposed to have been the moment when British Airways showed the world the future of travel. Instead, the opening of Heathrow’s spectacular new Terminal 5 revealed only the hubris and incompetence of BA’s and the British Airports Authority’s management. Planned for 20 years, at a cost of £4.3bn, the opening of BA’s new […] -
Sarcasm, Self-Deprecation, and Inside Jokes: A User's Guide to Humor at Work
Leadership & Managing People Magazine ArticleHumor is widely considered essential in personal relationships, but in leaders, it's seen as an ancillary behavior. Though some leaders use humor instinctively,...
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Mountain Equipment Co-op: Engaging Stakeholders on Social Media
Strategy & Execution Case Study11.95View Details In 2012, Mountain Equipment Co-op, a members-only Canadian consumers' co-operative that sold outdoor recreational gear and clothing, underwent a major... -
Herborist
Sales & Marketing Case Study11.95View Details Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora... -
Nestlé (Dis)entangled! Braving the Maggi Noodle Crisis in India (B)
Sales & Marketing Case Study5.00View Details After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the... -
Honda Canada (B): Tsunami and Sourcing Disruption
Leadership & Managing People Case Study5.00View Details Honda Canada was coping with a communications and supply chain crisis after a triple disaster - an earthquake followed by a tsunami and a nuclear meltdown... -
Infection Control at Massachusetts General Hospital (Abridged)
Technology & Operations Case Study11.95View Details The case explores the challenges facing Massachusetts General Hospital concerning the adoption of a new infection control policy, which promises to improve... -
Collaboration Wars: Slack vs. Microsoft Teams 2023
Management Case Study11.95View Details What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between... -
HBR's 10 Must Reads on Change Management (Paperback + Ebook)
Organizational Development Special Offer34.95View Details 70% of all change initiatives fail. But the odds turn in your company's favor once you understand that change is a multi-stage process--not an event--and... -
Lululemon Athletica's Product, Employee and Public Relations Issues
Sales & Marketing Case Study11.95View Details Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and... -
Ashland Oil, Inc.: Trouble at Floreffe (B)
Communication Case Study5.00View Details Presents the first public statement made by the CEO. -
Recovery in Aurora: The Public Schools' Response to the July 2012 Movie Theater Shooting (A)
Leadership & Managing People Case Study11.95View Details In July 2012, a gunman entered a movie theater in Aurora, Colorado and opened fire, killing 12 people, injuring 58 others, and traumatizing a community.... -
HBR Guide to Better Business Writing
Communication Book21.95View Details DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a... -
MEGA SOLUTIONS NEGOTIATION
Management Case Study8.95View Details This case is a 2-party deal-making negotiation regarding the sale and purchase of IT solutions involving hardware, software and maintenance services.... -
"Do you really think we are so stupid?" A letter to the CEO of Deutsche Telekom (C)
Organizational Development Case Study5.00View Details This three-part case-study illustrates key concepts and lessons about leading adaptive change in organizations in the context of turning around Deutsche... -
Spotify
Leadership & Managing People Case Study11.95View Details In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar... -
iPremier (A): Denial of Service Attack (Graphic Novel Version)
Technology & Operations Case Study11.95View Details Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure... -
Crisis at Away (A)
Strategy & Execution Case Study11.95View Details When should a board of directors push for a CEO change? This case explores the experiences of the board of directors of a popular and successful lifestyle-brand... -
Schlitterbahn: Tragedy at the Waterpark
Management Case Study11.95View Details Jeff Henry, owner of and creative visionary behind Schlitterbahn Waterparks & Resorts, created one of the most sought-after water park companies in the... -
Independent Governance of Meta's Social Spaces: The Oversight Board
Management Case Study11.95View Details Julie Owono is a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta's... -
Leading Citigroup (B)
Leadership & Managing People Case Study5.00View Details The (B) case describes the actions taken by Citigroup CEO Chuck Prince and his management team to right the company in the wake of the controversies and... -
Monsanto and Intellectual Property
Sales & Marketing Case Study11.95View Details This case presents the issues and dilemmas that Monsanto faced in deciding how to market its genetically modified products. It also covers patent issues,...
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The Customers’ Revenge
Public relations Magazine ArticleAtida Motors’ decades-old complaint policy may be no match for unhappy customers who threaten to take their case to YouTube. -
Is It OK for a Bunch of Men to Lead a "Women in the Workforce" Initiative?
Global Business Digital ArticleYes - and here's how to tell if their efforts are working. -
The Four Truths of the Storyteller
Business communication Magazine ArticleThe stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission. -
Does Your Office Have a Jargon Problem?
Communication Digital ArticleResearch shows we use buzzwords to impress our colleagues - but they often have the opposite effect. -
Campaigning for Change
Organizational Development Magazine ArticleMost organizations must change if they're to stay alive. Change is tough to accomplish, but it's not impossible and can be systematized. The author, who... -
Tiger Woods and the Coming Decline of Celebrity Endorsements
Brand management Digital ArticleGolf champion Tiger Woods no longer represents global consulting and technology services firm Accenture, as of December 13. Accenture is the first of Woods’ corporate sponsors to pull out of the relationship completely. A day earlier, Gillette announced a suspension of Woods’ marketing appearances for an unspecified period. For anyone missing two weeks of headlines, […] -
Mountain Equipment Co-op: Engaging Stakeholders on Social Media
Strategy & Execution Case Study11.95View Details In 2012, Mountain Equipment Co-op, a members-only Canadian consumers' co-operative that sold outdoor recreational gear and clothing, underwent a major... -
How to Use Language That Employees Get
Business communication Magazine ArticleIt’s not just what leaders say; it’s also how they say it. In our research on executives who have instilled a great sense of purpose in others, introduced powerful brands, or managed successfully in turbulent times, we’ve found that they often use terms and metaphors that resonate with their employees. Walt Havenstein, the CEO of […] -
The Simple Power of Communicating with Kindness
Communication Digital ArticleHow to be a more gracious leader. -
What I Learned From 10 Years of Doing PR for Apple
Public relations Digital ArticleFive communications lessons from the biggest corporate turnaround.