“Three sleepless nights”—that’s what Ethan Mollick, a Wharton associate professor, says a newcomer needs to spend experimenting with tools such as ChatGPT and Midjourney to get up to speed on the current state of generative artificial intelligence. But what’s next for this new technology? How will it evolve over time? And how will it change the way we work? Mollick’s book, Co-Intelligence: Living and Working with AI, and a plethora of other new AI-focused publications (more than 40 will be released in 2024, according to Amazon) seek to answer these questions.
A version of this article appeared in the July–August 2024 issue of Harvard Business Review.