By the end of Week 2, you’ll have identified the product-led model that will get the best results for your specific business freemium, free trial, or one of three hybrid models. You’ll learn the pros and cons of each model, and work through a series of exercises to identify which best fits your product and audience, considering the core strategy you developed in Week 1.
Cold Starts
How to overcome ‘The Cold Start Problem’ that makes it difficult for your users to start seeing any value (no matter which product-led model you choose)
Model Types
The 6 types of product-led model and the danger of choosing the wrong one with warning tales and lessons learned from those who got it wrong
Selecting Your Model
The 8-step process for identifying the product-led model that will get the best results for your business
Opt-In/Out Trials
Why choosing an ‘opt out’ model that adds more friction to the customer journey might be a good thing in some unusual cases
Usage-Based Trials
The 2 (niche) situations in which you should limit access by usage rather than by time or by feature
Freemium
How to capture a larger addressable market and position your product as the dominant player in your space… OR when you should avoid freemium altogether
Sandboxes
Why most businesses should avoid one particular model (AKA ‘the model of last resort’) outside of a few specific circumstances
Troubleshooting
How to spot the symptoms that show you’ve chosen the wrong product-led model, and how to course-correct