Diffusion of innovations
EM Rogers, A Singhal, MM Quinlan - An integrated approach to …, 2014 - taylorfrancis.com
EM Rogers, A Singhal, MM Quinlan
An integrated approach to communication theory and research, 2014•taylorfrancis.comWhen the World Health Organization launched a worldwide campaign to eradicate
smallpox, it was engaged in diffusion. When Apple launched iPod, it was diffusing a new
product. When Bob Dylan wrote “The Times They Are A-Changin',” he was describing
diffusion (Dearing & Meyer, 2006). When professional dancers-both standing up and sitting
down (in wheelchairs)—perform on stage, as do the artistes of the Dancing Wheels dance
company in Cleveland, they are diffusing a new image of what constitutes (dis) ability. 1
smallpox, it was engaged in diffusion. When Apple launched iPod, it was diffusing a new
product. When Bob Dylan wrote “The Times They Are A-Changin',” he was describing
diffusion (Dearing & Meyer, 2006). When professional dancers-both standing up and sitting
down (in wheelchairs)—perform on stage, as do the artistes of the Dancing Wheels dance
company in Cleveland, they are diffusing a new image of what constitutes (dis) ability. 1
When the World Health Organization launched a worldwide campaign to eradicate smallpox, it was engaged in diffusion. When Apple launched iPod, it was diffusing a new product. When Bob Dylan wrote “The Times They Are A-Changin’,” he was describing diffusion (Dearing & Meyer, 2006). When professional dancers-both standing up and sitting down (in wheelchairs)—perform on stage, as do the artistes of the Dancing Wheels dance company in Cleveland, they are diffusing a new image of what constitutes (dis)ability.1
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