Customer Data Platform

Why your business needs a CDP Council (and how to create one)

A CDP Council is necessary to harness the full potential of your Customer Data Platform. This council can significantly mitigate risks, enhance data quality, and align CDP utilization with overarching business goals. 

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Showcasing solutions and best practices of Segment engineers using some of our favorite tools.

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Understand the needs of your customers by analyzing how they interact with your website, app, and product.

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Customer Data Platform

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