Meet the 2024 Agency A-List
Profiling 12 award winning Canadian agencies to find out what drives their success – and how they are delivering results.
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Coors taps into music fandom
The brewer is launching contests tied to festivals like Boots and Hearts, and Osheaga.
Publisher’s Note: The future of media (and a birthday celebration)
How brands and agencies are reaching consumers in fragmented media.
Cloudraker founder and president buy back agency
The move comes after they sold a majority stake in the company to Altavia in 2017.
Agency Wins: Revolution sets in motion Perimeter Institute AOR partnership
Plus, Jelly Marketing snags AOR relationship with Cyberimpact.
People Moves: VML Canada names senior VP, national head of production
Plus, Women’s College Hospital Foundation president steps aside.
OLG wants to remain a choice for Gen Z with new clothing collection
The company’s line of recycled apparel includes a lottery bonus.
Rubik’s Cube offers new twists as it turns 50
In Canada, Toronto’s Spin Master is using paid social media and kids targeted content with safety partner, Super Awesome.
How 7-Eleven plans to drive loyalty for 7/11
The retailer is celebrating with select BOGOs and themed pricing.
Chef Molly Baz makes the case for tempeh
The influencer is Lightlife’s brand face for the superfood.
Editor’s Note: Change is hard, messy and necessary
Strategy’s content director and editor on adopting new tech in marketing.
What keeps Adrian Fuoco up at night?
How the chain is adapting by changing its marketing, accommodating diets and tapping new occasions.
A&W and Budweiser to add non-alcoholic beer to burger combos
The partnership builds on non-alcoholic drinks’ increased popularity.
C-Suite Moves: Nissan shakes up its North American leadership
Plus, news from GoEasy, Canadian Chamber of Commerce and Ubisoft Montreal.
Money Mart aims to tell more aspirational stories
Its platform is a first step in reintroducing the brand.
