FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer the tools, data, and insights you need to drive results, including programmatic capabilities that help you maximize efficiency and impact. FreeWheel’s platform makes TV and video advertising work.
DemandSuite helps you maximize your media investment value and amplify your brand. It offers a simplified media supply chain, more direct access to premium partners, and tools and technology that help you plan, activate, and transact.
SupplySuite helps you maximize revenue and grow your business with ease. Our unified platform enables you to better monetize your inventory, reduce audience fragmentation, unify data sources for better decisioning, and connect with more buyers and sources of demand.
The Strata platform helps with every step of the advertiser’s campaign workflow. Strata is a single, comprehensive system that enables cross-media campaign planning, activation, optimization, and financial management.
The Beeswax platform enables buyers to access and activate premium programmatic. It offers proprietary data access, unified UI and workflows, and premium, curated omnichannel inventory.
This new report breaks down the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live event advertising on streaming. It’s only live once, so as an industry, we need to get it right.
As advertisers consider undertaking a programmatic approach to ad buying for live, they face both challenges and opportunities. This checklist breaks down the factors advertisers need to consider to set up their live programmatic campaigns for success.
Advertisers need new technologies to keep up with the rapid evolution and growing complexity of the industry. We sat down with Rich Baudo, Head of Strata Revenue, to discuss the state of the industry, advertisers’ workflow challenges, and how Strata can help.
