A Pulse On Today's
Professionals
Providing marketers advertising metrics on campaign performance & exclusive insights on workplace behaviors. Our proprietary panel of 6,000 influential business professionals is managed by third-party research platform Alida.
Data driven & research-backed.
Research Capabilities
The latest data on trending topics to stay in-the-know & inform decision making
Explore The Research
Campaign Effectiveness
Custom research services track campaign impact and advertising insights including brand lift, target audience delivery, actions taken and more. Attribution partners enable location visitation, website traffic, sales lift, app download performance analysis and more.
Audience Measurement
Captivate 3rd party audience measurement & verification is provided by industry leading partners - Comscore in the U.S. & COMMB in Canada. A combination of mobile location data and proprietary surveys provide clients with actionable, granular, venue-level data to measure and plan against.
Thought Leadership
As the experts on the opinions and behaviors of modern professionals across North America, our published research informs a range of conversations. Insightful thought leadership pieces span from workplace trends (women in business, return to office, work spouses, etc.) to DOOH industry and digital advertising reports and category buying habits impacting brand advertisers & more. Custom studies available - Let's chat.
Snackable Bites
NEW! Our latest research offering delivers bite size insights on a host of topics to pique interest & inform marketing strategies. To date we’ve tackled AI, travel, office attire, lunch decision, “loud budgeting” with many more to come.