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Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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Mobile game marketing: Essential strategies made simple
Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.
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How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
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Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
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Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution
Read about AppsFlyer and Snap's advanced SRN measurement solution, helping pave the way for a more transparent and private future.
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What is creative fatigue and how do you combat it?
Learn all about creative fatigue and practical tips on how to identify and combat it. Check out some real life examples and best practices.
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Go for the gold: How to ace your 2024 Olympics campaign
Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.
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Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Discover the importance of having an unbiased partner in 2024 to navigate the ever-changing world of privacy in mobile marketing.
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How insights aid commerce media growth
Explore the potential of commerce media. Why and how a combined measurement and DCP solution can help RMNs attract greater ad budgets.
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