Product Spotlight

The beta version of our first-to-market Sandbox attribution dashboard, based on the Attribution API, is now live. This dashboard enables customers to test and optimize their Android campaigns within the Sandbox, providing hands-on experience and valuable feedback for ongoing refinement.

CTR, CPM, and CPC upper-funnel metrics can be added to Overview dashboard charts and tables. These calculated metrics allow you to understand the efficiency and cost-effectiveness of your ads and creatives and are used as part of a comprehensive campaign performance analysis.

Videos views metrics are now available on your Creative Optimization Dashboard. As video views are significant engagement metrics offering in-depth analysis and insight into user interaction with creative assets, we are adding five new metrics (Video played 25% | 50%| 75% | Video view completed | Video played X%. These metrics are supported by the […]

Protect360 developed a new AI layer of protection bringing significant capabilities:

Four new validation rules capabilities added for greater customization: 1. Bulk upload a single file with multiple values 2. Apply for future apps: avoid reconfiguring each time a new app is introduced 3. Currency condition: define allowed currencies, blocking fake users who attempt to send unsupported currencies 4. Revenue condition: define app’s expected revenue ranges

AppsFlyer’s Data Core Platform (DCP) now enables measurement of commerce media campaigns across various platforms, providing cross-platform measurement for both onsite and offsite campaign performance. This capability empowers brands to make informed investments in this high-performing channel.

AppsFlyer now allows sending rich mobile measurement data to Meta via Conversions API for mobile applications. Additionally, it enables to measure web campaigns to not only convert web visitors into app users but also to market apps beyond traditional app stores with accurate attribution, using web or landing pages for improved product comprehension.

AppsFlyer now allows sending rich mobile measurement data to Google Ads via the Google offline conversions API (OCI), based on a new integration (Google Ads Web AKA googleads_int) which is now available for mobile Apps. It allows for accurate attribution for web campaigns to app measurment, external APK, and Google Play games for PC.

With the click of a button, Advanced Aggregated Reports via Data Locker will allow you to access data freshness every 4 hours, with longer post-Install analysis for the most comprehensive aggregated data that is granular and customizable. This is an essential solution for AppsFlyer customers needing high-volume, privacy-preserving data for their internal BI.

Share your saved dashboard views to keep the team informed and aligned on the updated performance of creatives. The shared views are dynamic and reflect the business KPIs and the status of marketing efforts in real-time with all stakeholders.