2023 appeared to be a year of modest, stable growth. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.
The main trends include the strengthening of hybrid monetization, the positive results for Casual games compared with Mid-Core and Hypercasual (HC) categories, and the contrasting revenue outcomes between in-app advertising (IAA) and in-app purchases (IAP).
What’s inside:
- IAA/IAP: the new monetization mix
- Insights about revenues trends, Whales included
- Ad spend by genre and by countries
- Key UA metrics (installs, NOI)
- Q&A of prestigious brands
