Create a new Classic ad campaign and select brand awareness as the objective. 

To reach professionals on Connected TVs and streaming devices with a Connected TV campaign, turn on the Connected TV Only Campaign toggle.

Select your target audience. You can choose your audience based on attributes, Saved Audiences, audience templates, or retargeting audiences.

Review your ad format and placements.

• For Connected TV, the video ad format and LinkedIn Audience Network are automatically selected and can’t be changed. You can choose to use app-level allowlists and blocklists, as well as exclude certain categories of publishers based on IAB categories.

Optional: Enter your URL tracking parameters to help you track information about the source of an ad click.

Set your budget and schedule.

Select your optimization goal from the dropdown menu. You can select either Reach or Impressions.

Select your frequency cap. You can:

• Keep the default frequency cap, which means that LinkedIn will dynamically set a cap that maximizes your selected optimization goal.
• Set a custom frequency cap. 
  • If the optimization goal is impressions, the custom frequency cap you select will override the default setting. 
  • If the optimization goal is reach, the custom frequency cap you select will be treated as additional input for the reach optimization algorithm. We’ll prioritize the frequency setting that will maximize reach for your campaign. The custom frequency cap is an upper limit for the number of times an ad in your campaign is shown to a single member account within seven days. You can choose from 3 to 30 impressions for seven days.

Your bidding strategy is automatically set to maximum delivery, which will get the most results possible with your budget.

Optional: Set up Conversion Tracking for your campaign.

Click Next. Create ads for your campaign, then click the Launch campaign button.