To access or take action in a LinkedIn Ads account, you need to be assigned the correct user role. Each user role grants permission to take different actions in Campaign Manager. User roles can help you manage your ad account by creating a system of tiered access.
How someone is added to an ad account varies depending on if you have Business Manager:
- If your ad account has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.
- If your ad account hasn’t been claimed by a Business Manager, an account manager from the ad account can provide the appropriate permissions in Campaign Manager.
The following table shows common permitted actions each user role can perform.
| User role | Billing admin | Account manager | Campaign manager | Creative manager | Viewer |
|---|---|---|---|---|---|
| View campaign performance | ✓ | ✓ | ✓ | ✓ | ✓ |
| Create new campaigns | ✓ | ✓ | ✓ | ||
| Edit existing campaigns | ✓ | ✓ | ✓ | ||
| Edit new and existing ads | ✓ | ✓ | ✓ | ✓ | |
| Manage user access for account | ✓ | ✓ | |||
| Edit account details | ✓ | ✓ | |||
| Receive campaign notifications | ✓ | ✓ | ✓ | ✓ | ✓ |
| View account billing history | ✓ | ✓ | ✓ | ✓ | ✓ |
| Change account billing details | ✓ | ||||
| Print payment receipts | ✓ | ✓ |
Here's a tip
You need additional LinkedIn Page permissions to create campaigns and ads, download leads from Lead Gen Forms, manage Landing Pages, or create certain Matched Audiences in Campaign Manager.
Keep in mind that each ad account must have a billing admin. The person who creates the ads account is automatically assigned as the billing admin.
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