Caitlyn Kumi

LISTEN TO BLACK WOMEN 👏🏽 Pro MUA and content creator Sisi Nike is absolutely right and we expect brand marketing teams to understand what an influencer’s role is. The neo influencer era is HERE and creators are not settling for being slave to sales quotas, please please please hire Direct Marketing Associates for that. “Influencers are for brand awareness” and sacrifice their online real estate for people to see your brand no differently than casually telling their best friend about a mascara they’re wearing. As soon as you force/require sales goals, the plot is lost and so is their audience. Chime in: Should influencers be required to sell or should brands change their marketing strategies to make their own sales so influencers can focus on brand awareness? #influencermarketing #brandawareness #salesteams #directsales #influencers #neoinfluencer https://lnkd.in/evhvew-z

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Today's the big day, everyone -- my new book, Ultimate Guide to Influencer Marketing, is now available!   I wrote this comprehensive guide with Stephanie Garcia, and it's your resource if you're looking to hire an influencer to promote your product and/or service online. It's now available from Entrepreneur Press here:   https://amzn.to/3x5Rg4O   I'll add quotes from this book to my 3-A-Days now, too, if you want to get an idea of what we talk about and maybe pick up copies for you and a friend!   / / /   Influencer marketing is part of your online marketing triad as we explain in Chapter 1 of Ultimate Guide to Influencer Marketing:     Content, social media, and influencer marketing have become three intertwined strategies. It’s no wonder we can no longer think of them as distinct paths. Each step builds on the success of the one before: content sells with trust; social media deepens that trust through transparency; influencers leverage that trust to influence B2B and B2C purchasing decisions. Together, they form a circuit of authority and appreciation—the shared currency that grows any brand.     / / /   Thanks for reading! I appreciate it and I'm glad you're here.   My new book Ultimate Guide to Influencer Marketing is now available from Entrepreneur Press, and you can buy your own print or Kindle book here: https://amzn.to/3x5Rg4O   = = =   You can also purchase my most recent books using the links below.   Purchase Funding a New Business for Dummies here: https://amzn.to/4a6R0B6   Purchase Grow Your Business here: http://bit.ly/3YVMiBd   Purchase Write Your Business Plan, Second Edition here: https://bit.ly/3LnP3WL   Purchase Ultimate Guide to Social Media Marketing here: https://amzn.to/31P4JKT   Purchase Digital Etiquette for Dummies here: https://amzn.to/3iJHiiI   If you want a full list of the books I've written, visit my Amazon author page here: https://amzn.to/3Uy4HC5    = = =   The daily observations come from the Grandiloquent Word of the Day 2023 wall calendar. Visit the GWOTD website to order their 2024 calendar and read definitions of interesting words here: https://lnkd.in/gPWn-cwH   And if you want more information about my business, Butow Communications Group, visit the BCG website to learn more about BCG's website, online marketing, and writing services here: https://butow.net   = = =   Take care of yourself, and I'll chat with you next week! #BusinessNews #growyourbusiness #businessplan #socialnetworking #etiquette #businessfunding #influencermarketing

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Unlocking Long-Term Success in Influencer Partnerships 💪 At Hive, we're all about helping brands and businesses connect directly with influencers—no need for an agency. With our tools, you can easily find, manage, and build strong, lasting relationships. 🔆 Keep It Real: Authenticity matters. Be open with your influencers—share your goals and let them show off their creativity. It’s all about building trust and making your brand relatable. ⭐️ Build Connections: Forget about just the numbers. Get to know your influencers and align with their values. When it feels natural, it shows, and your audience will notice. 🔆 Show Your Brand’s Personality: Don’t just be a logo. Share your story, use everyday language, and create content that really connects. This makes influencers feel like they’re part of something bigger. ⭐️ Team Up on Content: Work together to create content that blends your brand’s vibe with the influencer’s unique style. It’s a win-win that boosts engagement and strengthens your relationship. 🔆 Support Influencer Growth: Offer resources, mentorship, and chances to grow with your brand. A supported influencer is more likely to stick around. ⭐️ Celebrate Wins: Whether it’s a personal achievement or a big brand milestone, take the time to celebrate with your influencers. It’s a great way to strengthen your bond. 🔆 Stay Flexible: Be open to new ideas and ready to adapt. Flexibility keeps things smooth and makes everyone feel valued. ⭐️ Incentivize and Communicate: Offer perks that matter to your influencers and keep the conversation going. It’s all about building a strong, lasting connection. By focusing on these tips, you’ll create long-term influencer partnerships that drive real success. Ready to get started? Let’s make some magic together at Hive! 🚀

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Hot off the press! 📰 Ever wondered how agencies and brands are tackling the big questions swirling around TikTok's future? 🤔 With a bill looming that could either sell TikTok or ban it in the US, agencies are strategizing. Our VP of Influencer Strategy, Kelly Dye, shares her perspective for TikTok creators during this uncertain time in a recent Digiday feature. 💡 "For those concerned about rebuilding their audience, collecting follower contact information through opt-in email tactics can be a useful strategy to stay connected with their community in the future." Don't miss out on the full feature in the comments below to learn more.👇 Thank you Antoinette S. and Digiday for the feature! #InfluencerStrategy #TikTokBill #TikTokBan2024 #TikTokCreatorStrategy New Engen, Inc.

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