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A highly collaborative marketing leader, writer, and entrepreneur at heart, I believe in…
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Articles by Richard
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All Steve's Marbles: Creativity and "Benevolent Friction"
All Steve's Marbles: Creativity and "Benevolent Friction"
A few weeks ago there was a great interview in the New York Times with Jessie Woolley-Wilson, C.E.
5 Comments -
A Wildly Controversial Post About Boycotts
A Wildly Controversial Post About Boycotts
Go over to GrabYourWallet.org right now, and you’ll see a list of over 56 brands that the anti-Trump organization…
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The Thing About Results
The Thing About Results
Peter Drucker once rather joylessly stated that "effective leadership is not about making speeches or being liked;…
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The Perfect Pizza: Content Excellence at Scale
The Perfect Pizza: Content Excellence at Scale
When you move to New York from Chicago, the first thing people ask you about is the pizza. I steadfastly refuse to get…
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Put the Turd on the Mantel
Put the Turd on the Mantel
Let’s face it. We’ve all got our faults.
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If you haven't voted yet and you're eligible to do so, in the U.S., I hope you think about the election with the same standards as you apply to…
If you haven't voted yet and you're eligible to do so, in the U.S., I hope you think about the election with the same standards as you apply to…
Posted by Richard Sharp
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✨ 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 ✨ I am very excited to join Goodwill Industries Ontario Great Lakes Board of…
✨ 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 ✨ I am very excited to join Goodwill Industries Ontario Great Lakes Board of…
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When you attain a position of leadership, and you apply this same concept to every level of your own organization, it can be like unlocking a cheat…
When you attain a position of leadership, and you apply this same concept to every level of your own organization, it can be like unlocking a cheat…
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Congratulations to Greymatter.io for their most recent Cybersecurity breakthrough award! PaaS Solution of the Year (woot!!) thanks to their focus on…
Congratulations to Greymatter.io for their most recent Cybersecurity breakthrough award! PaaS Solution of the Year (woot!!) thanks to their focus on…
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I celebrated my birthday this AM by dropping my son Max off at school and casting a vote for Kamala Harris. This vote is for Max. I want my son…
I celebrated my birthday this AM by dropping my son Max off at school and casting a vote for Kamala Harris. This vote is for Max. I want my son…
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There's no choice for "Utter, shameful cowardice"?
There's no choice for "Utter, shameful cowardice"?
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Don't spend (any more) money on marketing until everyone on your marketing team knows: 1️⃣ The top 3 pains your ICP faces – and the everyday…
Don't spend (any more) money on marketing until everyone on your marketing team knows: 1️⃣ The top 3 pains your ICP faces – and the everyday…
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I'm thrilled and humbled to share that I've been named Fractional/Advisor of the Year at this year's GTM Awards by Pavilion and TrustRadius! 🏆 This…
I'm thrilled and humbled to share that I've been named Fractional/Advisor of the Year at this year's GTM Awards by Pavilion and TrustRadius! 🏆 This…
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Andrew Bleeker
PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG
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Shannon Tucker
PR alone isn't going to help with customer acquisition/lead gen/closing deals. You must amplify your PR results. Instead of securing more, take what you already have and amplify it: ✅ Update your press page ✅ Connect your sales team with PR wins ✅ Boost PR activities on social media ✅ Add PR wins to an email signature
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Todd Barrish
Does your PR team know how to explain the work we do? In too many instances, asking different members of your team how to explain public relations may bring many different answers. The obvious problem with that is that it creates confusion. As we all already know, too many people already don't get what we do. It is less about saying the exact words but more about general cohesion of the story. If your agency hasn't gone through this exercise with your team, it is something to think about.
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