From the course: Influencing Others
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Credible sources
- Cite credible sources. These can be reputable institutions such as leading research centers, prestigious universities, or foundations. You can also quote individuals, experts with strong credentials, high standing, or with status or authority in your organization. The more credible the institution or person that you cite, the stronger your persuasive power. For example, in the field of influence, we're all indebted to Robert Cialdini, whose work in the field has been assessed as the most cited in all of social science. Citing credible sources is a can't lose win-win. You credit others while adding significant persuasive force to your approach. Here's what to do. First, determine who the leading experts, authority figures, and thought leaders are on your topic, and how you can quote them, or refer to their insights. Second, explore the leading research centers, institutes, and universities who do work relevant to your topic, and summarize their findings. Third, and finally, choose…
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Contents
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Simple, specific, and surprising3m 14s
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(Locked)
Credible sources1m 16s
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Urgency and scarcity1m 13s
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Pain and gain framing1m 7s
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Compare and contrast2m 49s
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Secure a commitment2m 56s
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Ask for advice2m 30s
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Appeal to high-level goals1m 19s
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Social proof2m 15s
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Reciprocity1m 37s
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