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Providing services: Bookkeeping, Marketing Consulting, Administrative Assistance, Customer Service, Virtual Assistance, Web Design, Project Management, Outsourcing, Marketing Strategy, Business Consulting
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Summary: I am a passionate, dedicated professional with experience handling simultaneous marketing and sales responsibilities. I have combined experience in cannabis social media branding and project executions. I have strong creative judgment and the ability to manage creative processes. Additionally, I can establish rapport with customers, gain trust, and build repeat and referral business - making me an asset to any project or team.
Providing services: Marketing Consulting, Marketing Strategy, Product Marketing, Architecture, Interior Design, Business Consulting
Providing services: Brand Consulting, Business Consulting, Management Consulting, Marketing Consulting, Growth Marketing, Market Research, Product Marketing, Content Strategy, User Experience Writing
Summary: I thrive when building capabilities from the ground up, growing high-performing teams, collaborating and co-creating with people from every corner of the globe, and developing innovative ways for brands to get to market. I'm passionate about leveraging the power of data and analytics to uncover insights that inspire better ways to engage customers, patients, and consumers. As Director of Customer Strategy and Experience at Slalom, I lead the global brand strategy pillar and a team of experts who help clients build, evolve, and transform their brands. We use human-centered design to help companies understand and optimize their customers' journeys across various channels and touchpoints. With extensive global experience in business strategy, marketing, and communications, I have a proven track record of translating consumer, competitive, and industry insights into brand and product strategies that deliver differentiated, inspiring experiences.
Providing services: Brand Consulting, Brand Design, Graphic Design, Logo Design, Presentation Design, Event Production, Brand Marketing, Marketing Consulting
Summary: A designer, creative director and entrepreneur with over 20 years of industry experience across fashion, football, food & beverage. I have a strong passion for building communities through great design and unforgettable experiences.
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Providing services: Brand Design, Graphic Design, Logo Design, Brand Marketing, Advertising, Content Strategy, Event Marketing, Growth Marketing, Marketing Consulting, Mobile Marketing
Summary: Goal-oriented problem solver accomplished in coordinating efficient, quality plans. With 7+ years in medical and communication roles. Tracks and optimizes campaigns based on targeted insights. Background in hospital services services and technology programs. Completion of both Statistical Analysis and Analytics certification. Look to the future with excitement and determination.
Providing services: Marketing Consulting, Email Marketing, Advertising, Brand Consulting, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Ad Design, Brand Design, Web Design, Market Research
Providing services: Content Marketing, Marketing Strategy, Marketing Consulting, Real Estate Marketing, Commercial Photography, Corporate Photography, Event Photography, Nature Photography, Digital Marketing, Blogging
Summary: Data-driven marketing professional with experience across all marketing channels as well as sales strategy. Constantly learning new technologies to improve lead generation, automated workflows, processes, reporting, and much more. Also experience with Email Marketing, CRM & CMS Management, Data Analysis, & Data Visualization. Read below to find out more...
Providing services: Training, Advertising, Educational Consulting, Management Consulting, Marketing Consulting, Project Management, Content Strategy, Digital Marketing
Summary: As the Regional Manager at Peak Performance, I oversee the operations, sales, and quality of fitness programs and services across two locations in Portland. I have more than 15 years of experience in the fitness industry, ranging from Personal Trainer, Fitness Manager, General Manager, to Regional Manager. I hold NASM certifications in corrective exercise and performance enhancement, and I specialize in sports performance, strength training, program design, and corrective exercise.
Providing services: Marketing Consulting, Web Design, Graphic Design, Logo Design, WordPress Design, Brand Design, Print Design, Marketing Strategy, Advertising, Digital Marketing
Summary: I’m an AAF awarded Marketer & Creative. I’ve lead teams, launched marketing campaigns, developed apps, websites, commercials, created brands – you name it, I’ve probably touched it! My professional experience includes: • Marketing & Creative Direction • Cross-Functional Management • Digital and Traditional Marketing Expertise • Strategic Campaign Development • Strong User Design History - Mobile/Web/App/Print • Content Development and Video Production • Ecommerce Experience • SaaS Experience • Ad-Agency Experience • AAF Awarded Designer See my portfolio at: http://be.net/robpeugh
Portland is a great place for business owners, but like many cities, it can be extremely competitive, a place where industries change fast to meet the evolving needs of their customers. To help you keep up and make sure your business is equipped to stand out from the crowd, you should consider hiring a freelance marketing consultant.
This guide breaks down the importance of marketing and why hiring outside help may be the best option for you and your business.
When you run a business, you're an expert in your industry — but you may not be an expert at communicating your unique leverage points to the right people. No matter how savvy you are at providing a quality product or taking practical financial steps, without marketing efforts that meet your needs at any given time, you may be at risk of falling short in a competitive atmosphere.
Marketing is critical to your success in any industry, so you need to have someone who is a specialist on your team. You have a few options:
Some business owners spend the time necessary to learn the tools of the trade, but at the end of the day, it just isn't a practical solution.
Marketing (especially digital marketing) changes rapidly, and it's unrealistic to expect to be able to run your business while also keeping your marketing knowledge as current as it needs to be to succeed.
A better option is to hire someone who knows their way around the marketing space.
You might have someone on staff who can advise you on your marketing efforts, but this may not be enough. It's difficult to expect one person to be an expert in every area of marketing, especially in digital marketing, where trends change daily.
Especially if you're navigating a rapidly changing industry with fine margins, you may opt to look outside your team for a marketing expert who can help you differentiate your business without the long-term commitment of hiring someone or the unrealistic demands of becoming a specialist yourself.
Sometimes, business owners fall prey to the belief that they can get by with just themselves or a part-time marketer on staff. After all, as long as the ads are written and the emails are sent, everything will be okay, right? Well, not exactly.
Marketing is a field that's abstract enough to seem pretty simple, but the deeper you dig into it, the more complex it becomes.
Let's take an email campaign, for example. Pretty easy — you write a few emails that send interested audience members to a web page where they can claim a coupon and make a purchase, and your job is done.
But, there's more involved than simply sending an email in many cases. You might be pretty confident about your ability to entice recipients to click on your email, but do you have the same level of confidence in the landing web page to do its job? Did you know that skilled.co found that 47% of customers expect a page to load in less than two seconds? Do you know which levers to pull to make sure a web page is in line with relevant best practices?
This is a perfect example of how complex marketing — especially in the era of digital — can become.
It's okay not to have every answer because you can pay a person (or two) who does. An independent marketing consultant can step in, run a single campaign or an entire marketing strategy, and give you peace of mind that your marketing budget is being spent in a way that gets you the best possible return on your investment.
One of the key benefits of hiring an outside specialist in marketing is that your needs may change between different initiatives. For example, if you're running a major promotion, the marketing consultant you hire to target your advertising won't necessarily be the right choice if your next move is to try to build your audience using email marketing.
If you're using someone on your staff, they may be limited in their versatility. After all, "marketing" is a fairly generic term for a broad field. As a result, most marketers specialize in a few areas. Even if you have an in-house marketing consultant, the proverbial jack-of-all-trades may not be the best option for a specific campaign.
Using a freelance marketing specialist guarantees that you'll be able to find someone suited for your needs, no matter what your current priorities are. Here are a few common areas of marketing in which a specialized freelance marketing consultant can use their deep knowledge to generate results for your business.
Advertising is all about targeting marketing assets to the right audiences, which takes extensive knowledge of several different channels. Getting your ads out there is easy, but getting then in front of the right people isn't. And studies show this is often more challenging than it seems.
Adobe Digital Insights' report on the state of digital advertising in 2018 found that over 70% of advertisers thought they were reaching their target audience with their ads, while only 8% of consumers felt that the ads they receive are relevant.
This deficit underlines the need for experience and expertise in an area of marketing that is constantly changing. When you're planning an ad campaign, an outside marketing consultant can identify your market, make sure your advertising is reaching the right audience, and ensure that you're spending your marketing budget as efficiently as possible.
Your brand is how your customers know your business, and it's an area where you can't afford to cut corners. Whether you're developing your initial brand or undergoing a rebranding project, an experienced partner can be a major boost in helping you with conception, naming, designs, and other critical parts of a brand that catches the eye and resonates with an audience.
An expert branding advisor is someone you can find when you look for an experienced digital marketing consultant. The level of specialization it takes is necessary because first impressions matter: Markinblog found that 48% of consumers say that their first impression with a brand is the best opportunity to earn their loyalty.
The big picture of search engine marketing changes with the wind. Without a specialist dedicated to staying up-to-date with the latest trends in SEO, you won't know what optimizations will provide the biggest benefits to your business's online properties.
Most business owners understand just enough about SEO to serve their needs. You might recognize the importance of Google's local pack to your website traffic and local competition for select keywords. But the more you learn about SEO in general, the more you may realize how much there still is out there to master.
So how can you keep up-to-date with the latest trends, content strategies, and algorithm changes that make the big picture of search engine marketing and optimization so dynamic? You can't, unless you dedicate essentially every day to reading up on the latest trends and immersing yourself in your own SEO strategy.
That's where outsourcing this part of your marketing strategy can pay off in an important way. SEO is one of the most difficult areas to understand in the marketing field, where mistakes can't always be seen but can still hurt your ability to generate new customers and traffic on your website.
Most business owners keep a list of their customers, and often, this list contains email addresses. Email is thought of as a high-ROI channel, and it can be tempting to blast every product announcement, company update, and promotion to every address on your list. You're not hurting anything, right?
Except, this isn't always true — you could be hurting your ability to engage with your audience. If people see your emails as generic or irrelevant, they're less likely to even glance at the subject line, let alone open or click on them.
When it comes to email marketing, the strategy you employ is just as important as with any other channel, despite the comparatively low marginal cost of deployment.
One thing that a freelance marketing consultant can do is optimize your email marketing strategy using segmented campaigns. Sending a campaign only to a small portion of your list it will resonate with, or splitting a campaign into groups, targeting smaller segments with different subject lines, has the potential to increase engagement quickly.
Mailchimp reviewed user data to compare a standard "e-blast" and a segmented send, finding that the latter yields a 10.64% increase in opens and over a 100% increase in clicks, on average.
There are lots of ways to promote an event to your audience. You could send emails or postcards. You could offer incentives for registration and run Google and Facebook ads about it. You could even buy airtime on a local radio station and announce the details — but at the end of the day, the only sure way to verify that the news got out is to hire a specialist to help you spend your marketing budget in the most efficient way.
And the importance of event marketing doesn't end when the attendees list is finalized. The way you plan to run (or attend) an event can make the difference between prospective customers who engage with your brand and those who don't. Hiring an outside marketing expert can help you make sure you don't miss critical opportunities with in-person leads at an event.
We've looked at why marketing is so important and some of the primary ways that hiring a freelance marketing consultant can help your business thrive in the competitive Portland business environment.
Here are the three biggest reasons why you should be exploring your options.
One of the main advantages of having an outsourced marketing team is being able to switch specialists or add to your arsenal at a moment's notice.
Business owners often operate on tight margins, making it difficult to hire a marketer full-time. One of the best aspects of using freelance marketing help is that there isn't the same obligation as you have with a person you put on your company's payroll.
Freelance marketers are used to short-term contracts and engagements that start and end with a campaign.
Need a new website? Budget for a few freelance copywriters and a user experience web designer to help you build a site that ranks high and converts.
Running a promotion? Hire a paid search specialist to make sure you don't miss an opportunity to maximize revenue.
Need to rise in the rankings? Find a few SEO gurus to optimize your site content and deliver the benefit of making your web pages appear in more organic searches.
No matter how many or how few marketing consultants you need at one time, using outside help lets you scale up and down as flexibly as possible.
Many business owners' main concern about outsourced marketing is that outside help won't understand the customers in your local community. Portland has a unique ethos, and you may need someone who can speak to that. But, just because an independent marketing consultant doesn't work full-time in your industry or with your customers, it doesn't mean you can't find someone local who understands your city.
Whether you operate an indie clothing boutique in the Pearl, an antiques shop in Sellwood-Moreland, a coffee shop downtown, or are an industrial wholesaler in the Northwest, having a wide pool to choose from guarantees that you'll find a marketer who knows how to engage with your customers.
An often-overlooked advantage of hiring someone who doesn't work for your company to spearhead a marketing initiative is that they won't be operating under preconceived notions about your business or be colored by past campaigns.
When you hire from outside your own business, you benefit from working with an experienced specialist who knows what a successful campaign looks like but can think outside the box and generate innovation that you may not have been able to find on your in-house team.