In 2022, social networks accounted for 27.1 percent of digital advertising spending in the United States. The share is expected to decrease annually between 2022 and 2025, to reach 25.3 percent at the end of that period.
Share of social network in digital advertising spending in the United States from 2021 to 2025
Characteristic
Share of digital ad expenditure
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Insider Intelligence. (June 7, 2023). Share of social network in digital advertising spending in the United States from 2021 to 2025 [Graph]. In Statista. Retrieved August 17, 2024, from https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Insider Intelligence. "Share of social network in digital advertising spending in the United States from 2021 to 2025." Chart. June 7, 2023. Statista. Accessed August 17, 2024. https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Insider Intelligence. (2023). Share of social network in digital advertising spending in the United States from 2021 to 2025. Statista. Statista Inc.. Accessed: August 17, 2024. https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Insider Intelligence. "Share of Social Network in Digital Advertising Spending in The United States from 2021 to 2025." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/
Insider Intelligence, Share of social network in digital advertising spending in the United States from 2021 to 2025 Statista, https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/ (last visited August 17, 2024)
Share of social network in digital advertising spending in the United States from 2021 to 2025 [Graph], Insider Intelligence, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/271409/social-network-percentage-share-of-online-ad-revenue-in-the-us/