Business strategies

Learn the best ways to manage technology resources and staff to improve productivity and achieve business goals.

Sustainability and ESG glossary: 52 terms to know

Sustainable strategies require basic understanding of the fundamentals. Business leaders and IT teams can benefit from this list of essential sustainability terms and ESG concepts.
What is contract lifecycle management?

Contract lifecycle management (CLM) is a systematic approach to managing a business contract at each stage.
What is a PMO (project management office)?

A project management office (PMO) is a group, agency or department that defines and maintains the standards of project management for a company.
What is risk management? Importance, benefits and guide

Risk management is the process of identifying, assessing and controlling threats to an organization's capital, earnings and operations.
What is nearbound marketing?

Nearbound marketing is a strategy that capitalizes on partnerships, networks and trusted connections to generate demand from higher-quality leads.
Personalized pricing explained: Everything you need to know

Personalized pricing is a strategy that sets different prices for the same product based on a customer's purchase history, location and browsing behavior.
5 ESG benefits for businesses

ESG programs help businesses attract investors, build customer loyalty, improve financial performance, make operations sustainable and gain a competitive edge.
Gen Z career advice: What I learned from my first office job

Generation Z is stepping into the job market with innovative ideas and a diverse skill set.
6 steps in fact-checking AI-generated content

Generative AI tools are now prevalent, yet the extent of their accuracy isn't always clear. Users should question an AI's outputs and verify them before accepting them as fact.
What is greenwashing?

Greenwashing refers to the act of making false or misleading claims about the positive environmental impact that a company, product or service has on the environment.
What Google’s third-party cookie U-turn means for marketers

Google planned to kill third-party cookies, but in July 2024, those plans changed. What does this mean for marketers?
What is green computing?

Green computing, also known as sustainable computing, is the use of computers and other computing devices and equipment in energy-efficient and eco-friendly ways.
What are systems of engagement?

Systems of engagement are decentralized IT components that incorporate technologies such as social media and the cloud to encourage and enable peer interaction.
10 social media scams and how to avoid them

Discover how fraudsters are using social media platforms to steal personal and financial information from unsuspecting users.
14 professional email etiquette rules to follow

The key principles of proper email etiquette call for a professional tone, proper grammar, clarity and conciseness.
Benefits of dark web monitoring

Dark web monitoring helps organizations stay ahead of cybersecurity threats by detecting proprietary data breaches, securing accounts and ensuring compliance.
5 marketing campaign failure examples

Apple aimed to showcase the new iPad's versatility. Instead, they faced backlash for a thoughtless ad that crushed dreams, marking a notable marketing failure.
The importance of Scrum masters

Learn about guiding questions and leadership skills to strive for success in a project management company in this video.
ESG vs. CSR vs. sustainability: What's the difference?

Environmental, social and governance and corporate social responsibility are related but different concepts that can be combined to boost corporate sustainability.
Managing databases in a hybrid cloud: 10 key considerations

To manage hybrid cloud database environments, consider business and application goals, consistency, configuration management, synchronization, latency, security and stability.
10 notable zombie brands

Remember those nostalgic brands like Sears and Toys R Us? They might not be officially dead as they try to come back to life and become a zombie brand.
Quiet management explained: Everything you need to know

Tired of micromanaging? Quiet management empowers employees with autonomy, boosting productivity and morale. It's a trust-based approach that can work for many teams, but not all.
Why your -- and everyone else's -- customer service stinks

Frustration with customer service teams isn't new. But there are some reasons why it is seemingly getting worse.
What are the 5 Scrum values?

Scrum defines five key values: openness, courage, respect, focus and commitment. Here's why they are important.
Zoom fatigue (virtual meeting fatigue)

Zoom fatigue, also known as 'virtual meeting fatigue,' is the feeling of exhaustion that often occurs after attending a series of virtual video meetings.
35 cybersecurity statistics to lose sleep over in 2024

Here are 35 eye-opening cybersecurity stats from dozens of security experts -- on crime, jobs and trends -- to consider while developing your 2024 security plan.
Breaking down the cost of cloud computing in 2024

Cloud computing offers several financial pros and cons. Each major provider also has a unique payment structure determined by several different factors.
The Change Healthcare attack: Explaining how it happened

Change Healthcare was hit with a ransomware attack from BlackCat/ALPHV after its systems were disrupted. Keep reading to learn more about this attack and how others are affected.
digital strategy (digital media strategy)

A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives.
What does vibecession mean and will it continue in 2024?

It can be difficult to explain the grim economic outlook when key indicators seemed fine. The term vibecession connects data and consumer perceptions.
How to research enterprise tech purchases

Conquering the tech buying landscape can be challenging. Learn how to navigate each stage of the buying cycle, identify business goals and integrate insightful research.
18 companies on stock exchange innovating in AI

Keep an eye on the AI innovators as the turbulent AI industry evolves.
10 marketing trends to watch for in 2024

Marketers in 2024 must embrace AI, voice search, chatbots, personalized marketing, video, social commerce, influencers, VR, sustainability and big data for a competitive edge.
6 content moderation guidelines to consider

User-generated content can affect a company's reputation. Content moderation helps stop the spread of disinformation and unacceptable posts that can harm or upset others.
uncanny valley

The uncanny valley is a common unsettling feeling people experience when androids or humanoid robots and audio/visual simulations closely resemble humans in many respects but aren't quite convincingly realistic.
5 ways businesses can reduce their carbon footprint

Businesses play a crucial role in curbing climate change. Learn how businesses can reduce their carbon footprint to help the environment.
Why empathy in the workplace is important

Empathy fuels happy, engaged employees. Learn some benefits and tips for making empathy part of your corporate culture.
email signature

An email signature -- or signature block or signature file -- is the short text that appears at the end of an email message to provide more information about the sender.
business process outsourcing (BPO)

Business process outsourcing (BPO) is a business practice in which an organization contracts with an external service provider to perform an essential business function or task.
Board preparedness: 7 steps to combat cybersecurity threats

In the face of security breaches, organization board members must urgently tackle real-world cyber threats. These seven steps offer crucial preparedness for companies.
CEOs and social media: Best practices and examples explained

CEOs are the public face of a company. Learn the components of an executive social strategy as well as how it can boost a company's reputation and attract new audiences.
business process reengineering (BPR)

Business process reengineering (BPR) is a management practice in which business processes used are radically redesigned to improve efficiency, effectiveness and performance.
process mining

Process mining is a technique that interprets logs from enterprise applications -- like customer resource management (CRM) and enterprise resource planning (ERP) platforms -- to identify the steps in common business processes, detect variations and prioritize areas of improvement.
6 Black Friday statistics for 2023

Black Friday and Cyber Monday are some of the biggest online shopping events of the year. Industry studies show this holiday season will increase over 2022 sales.
Nostalgia marketing explained: Everything you already know

Nostalgia marketing is not a new idea, but it changes throughout the generations. Learn what it is and why it can be a successful strategy in the right context.
microlearning (microtraining)

Microlearning is an educational strategy that focuses on learning new information in small units.
How to use the Wayback Machine for a business advantage

Unlock past insights with the Wayback Machine -- a time-travel tool for websites. Learn how to use it for competitive analysis, research, content restoration and fixing issues.
Overcoming employee burnout: Leadership in the digital age

Break free of the burnout cycle by addressing overwork, prioritizing recovery and fueling teams with the motivation to thrive in the age of digital, sustainable transformation.
7 ways to prevent tech buyer's remorse

Tech buyer's remorse is on the rise due to factors such as lack of research, poor vendor communication and impulse buying. Explore seven tips to avoid tech buyer's remorse.
8 tips for sustainable business travel

Business travelers can reduce their carbon footprint in several ways, including considering eco-friendly transportation, choosing green hotels and eating locally.
IT organization (information technology organization)

An IT organization (information technology organization) is the department within a company that's charged with establishing, monitoring and maintaining information technology systems and services.
10 popular digital marketing podcasts of 2023

Podcasts are popular among digital marketers, offering insights, trends and advice on SEO, social media and email marketing. They provide a time-saving way to stay competitive.
demand generation

Demand generation is the process of creating and cultivating interest in a product or service with the goal of generating high-quality leads that can be nurtured into loyal customers.
Top social media statistics to check out in 2023

The one constant about social media is it is always changing. The following social media statistics paint the picture of 2023 to help businesses navigate the changing landscape.
5 tips and career advice for young tech professionals

Want to be taken seriously as the youngest member of a tech team? Start networking, don't be afraid to ask questions and polish your communications skills.
11 social commerce statistics for 2023

As consumers spend an increasing amount of time on social media, it's important for brands to meet them where they are and integrate social commerce into marketing strategies.
Generational marketing explained: Everything you need to know

Marketers need to meet consumers on the platforms with which they are most comfortable, whether that be print, digital or a combination of the two.
Why you need an AI ethics committee

Businesses are using AI in many new ways. Learn how an AI ethics committee can help mitigate the risk of implementing enterprise AI.
9 essential social media guidelines for employees

Social media posts can go viral in seconds. Some guidelines can help both employees and companies understand online expectations.
11 cybersecurity tips for business travelers

Don't put your sensitive information at risk when you travel. Learn how to take a few extra precautions with these cybersecurity tips.
Total Quality Management (TQM)

Total Quality Management (TQM) is a management framework based on the belief that an organization can build long-term success by having all its members -- from low-level workers to its highest-ranking executives -- focus on improving quality and, thus, delivering customer satisfaction.
5 ways to boost morale during Employee Spirit Month

Some ways to keep employee morale high include giving recognition, planning a team activity and offering incentives.
Healthcare Strategies: Improving Pharmaceutical Partnerships

Host Alivia Kaylor interviews two Walgreens employees about specialty pharmacies providing personalized care through digital tools.
Digital minimalism explained: Everything you need to know

Digital minimalism is a way to engage with consumer technology that prioritizes focused, intentional use of technology to limit distraction.
5 ethical issues in marketing to avoid

Marketing is about attracting customers and making sales. However, there are some unethical advertising and promotion tactics that may cause people to mistrust your brand.
9 resolutions for businesses going green in 2023

Customers are concerned about the environment and may consider a company's impact. Using small steps, companies can improve their sustainability and lessen their carbon footprint.
7 tips for hiring during a recession

While budgets are tightened during economic downturns, recruiting may still be necessary. Here are some tips.
Mobile website vs. app: What's the difference?

As mobile usage continues to grow, apps and mobile websites can help you connect with customers. A mobile website has a broader reach, but an app allows more interaction.
10 best practices to make a mobile-friendly website

By adopting practices such as building a responsive layout and decluttering design, you can improve mobile user experience and rank higher in search engines.
6 reasons why diversity in STEM is important

Diversity in STEM industries brings together different perspectives, creates a better experience and generates better results.
6 reasons a business impact analysis is important

BIA predicts the many consequences of business disruptions. It can minimize business risks and ensure business continuity in the face of critical emergencies and disruptions.
8 ways to improve your search engine ranking

Through processes such as keyword research, on-page SEO practices and ensuring a page is mobile-friendly, a website can appear higher in the search engine rankings.
FinOps vs. RevOps: What's the difference?

While FinOps and RevOps are similar, they help businesses improve spending in different ways. Learn about how these business initiatives compare.
Digital wellness tips for a positive employee experience

Taking a break from the digital world can refresh employees and promote a healthy work-life balance.
Funny JavaScript for programmers who love literature

Learn about the book 'If Hemingway Wrote JavaScript' by Angus Croll and how JavaScript gives programmers the ability to create interactive code.
How much can a bad review hurt your business?

Companies may wonder how bad reviews can hurt their business. A few bad reviews are not necessarily harmful but can present ways to improve and highlight customer service.
Humorous AI is a riddle worth solving

Learn why Tony Veale -- author of the book 'Your Wit is my Command' -- believes comedic machines could change the world for the better.
9 types of video marketing for businesses to reach customers

Videos continue to dominate as more people are watching them than ever before. Video marketing offers various ways for companies to boost their brand and connect with customers.
googol and googolplex

A googol is 10 to the 100th power, which is 1 followed by 100 zeros. While this is an unimaginably large number, there's still an infinite quantity of larger numbers.
8 reasons why blogs are important for businesses

Businesses of all sizes can make blogging part of their marketing strategy. Blogging can increase website traffic, build trust with customers and expand a company's brand.
Justice, equity, diversity and inclusion: Essentials for businesses

As the demographics in the modern workforce change, so, too, do the demands.
4 ways businesses can use technology to fight inflation

As inflation rises, businesses have found ways to use tech -- including automation, IoT and digital deflation -- to fight higher prices and labor shortages.
7 ways to use TikTok for business

TikTok is one of the hottest social media trends today. Businesses looking to reach Gen Z and millennials can use this platform to create videos, branded hashtags and challenges.
10 myths about outsourcing contact centers

Some misconceptions include greater risk of security breaches and a loss in quality of service.
Why digital accessibility is important for remote work

With the continuing remote work trend, companies need to ensure digital accessibility for all employees, including those with disabilities.
The 5-day workweek is coming to an end

Studies show benefits to a four-day workweek, including a better work-life balance and better work results.
10 tips to promote digital wellness in the workplace

Some tips for addressing workplace digital wellness include using time management apps, establishing digital boundaries and integrating activity into workstations.
4 reasons why businesses need to use collaboration tools

Collaboration tools enable employees to work from anywhere, opening up a pool of candidates for enterprises.
The Bigger Truth: Federal age gap and bank continuity failures

ESG senior analyst Steve Duplessie sounds off on the aging federal workforce, Zoom's potential growth and competition, and a better use for Bank of Ireland customers' money.
How to improve customer satisfaction during supply, labor crisis

Transparency, minimizing returns and collecting customer insights from call center reps are some ways businesses can improve customer satisfaction.
12 social media marketing tips to boost your business

The key to marketing is putting content where consumers spend their time -- and they spend much of their time on social media.
15 advantages and disadvantages of remote work

Remote work can save businesses money and reduce absenteeism. But it also comes with its disadvantages.
Step-by-step guide to the software purchasing process

This guide to software purchasing will help you create a procurement plan for the software that best meets your business need.
7 employee experience stats to reshape your EX strategy

Businesses that invest in their employees and provide exceptional EX are more successful than their counterparts that don’t.
8 Employee Experience Experts to Follow on Social Media

These eight popular workplace experts in the importance of EX regularly share their tips and guidance via podcasts and social media platforms.
13 of the Best Team Collaboration Tools

These 13 team collaboration tools allow your employees to successfully complete tasks such as messaging, file sharing and video conferencing, as well as managing workflows and projects.
8 Employee Experience Quotes to Inspire EX Professionals

These eight inspirational quotes and advice from employee experience business leaders and influencers come from many years of experience working in, and with, leading organizations.
How to start a diversity and inclusion program in your business

Download a step-by-step diversity and inclusion planning guide to help your company -- no matter its size -- develop and implement a successful D&I initiative.
7 Tips for Creating a Successful Sales Enablement Strategy

An effective sales enablement strategy prepares and supports sales teams, increasing productivity and revenue. Customer experience data, marketing automation and training tools can help.
Overcoming the challenges of managing your team remotely

With a vast majority of office employees forced to work remotely from home due to the global pandemic, managers face a new set of worker productivity issues to solve.