All-in-One Marketing Platforms
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Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features,…
LocaliQ, a Gannett company, leverages local expertise and technology to support business growth. The marketing platform helps businesses find, convert, and retain customers with a suite of marketing automation, lead management, channel campaign management, marketing analytics, and…
BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.…
monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.
WeeBlok is an all-in-one Web Marketing Platform enabling agencies, businesses and entrepreneurs, to build websites, sales funnels, and online stores, without the need for coding expertise. Through email marketing, integrated CRM, AI-driven content creation, and an array of tools…
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.
Socialligator is an all-inclusive marketing automation platform tailored for small and medium-sized businesses (SMBs). Offering tools like CRM, email marketing, SMS campaigns, and social media scheduling, Socialligator empowers users to scale their digital marketing efforts. From…
DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and web…
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
Systeme.io is an all-in-one marketing solution to build sales funnels, webinars & memberships, run affiliate programs, send unlimited emails & sell physical products for an online business, from the company in Tyrrelstown.
Wishpond's Propel IQ marketing automation platform is designed to make it easy to…
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
Mayple is a full-service customized digital marketing platform that builds strategies and agile teams to generate more sales & profit for businesses.
The Mayple digital marketing platform offers SMBs and startups premium and flexible digital marketing serv…
In a world where everything is shifting, especially the way people communicate, businesses need to keep up. But it doesn’t have to be so hard. Or expensive. erxes offers an all-in-one growth marketing solution for teams to focus on the entire customer journey. Merge all marketing, sales and customer service tools into one platform for greater output. Replace 3-5 apps and manage different businesses u…
At present there is more than 1800+ business globally, using DataAegis Software Pvt. L…
SeoSamba Marketing Operating System (formerly SambaSaaS) is cloud marketing software that includes tools that let users automate search engine optimization (SEO), schedule social media marketing posts across LinkedIn, Twitter, Facebook and Instagram, manage business reputation across 100+ dire…
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals.
The platform works for B2B and B2C marketers, marketing agencies, and CRM provider…
All-in-One Marketing Platforms TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About All-in-One Marketing Platforms
What are All-in-One Marketing Platforms?
All-in-One Marketing tools typically offer several online marketing functions as an integrated package. They are aimed at SMB customers who do not want to purchase several different marketing systems. Capabilities might include marketing automation, CRM, content management (including blogging), SEO, social media marketing, and ecommerce.
All-in-One Marketing tools tend to focus on ease of use rather than offering advanced or sophisticated capabilities.
All-in-One Marketing Platforms Features
Not all of the products in this category include all of these capabilities. However, the idea behind these tools is to cover the majority of SMB marketing needs with one system.
Common features of all-in-one marketing solutions include:
- Email Marketing
- Lead Management
- Event Management
- Web Forms & Surveys
- Websites & Landing Pages
- Blogging or Content Management
- A/B Testing
- SEO
- Social Media Marketing
- Mobile Marketing
- Live Chat
- Dashboards and Analytics
- Ecommerce and point-of-sale
All-in-One Marketing Platforms Comparison
Before deciding to purchase an all-in-one marketing platform, consider these three key factors:
- Feature tradeoffs: is it more important for your business to find a platform with an incredibly robust WYSIWYG editor, or strong data management capabilities, or useful lead management and scoring features? Some platforms perform better in certain areas than others. Before you start evaluating different products, prioritize the features that are most mission-critical for your business.
- Learn curve and usability: how easy is it to learn how to use the software? Will the rest of your team be quick to adopt the new platform and start using it regularly? Things like how steep the learning curve is and how user-friendly the software is can play a large role in determining how widely adopted the tool will be by the rest of your business. Check the product scorecard tab on a product’s profile page on TrustRadius to see what their usability score is.
- Cost: does the tool you're considering fit within your budget? Does the licensing model and contract length make sense for your business? Is there a free version of the tool you can start with to see if it will meet all your requirements? All of these are great questions to ask yourself (and vendors!) before purchasing a new platform.
Pricing Information
Products in this category range from as little as $5/month to around $200/month. There may be limits on the number of users, feature sets, or the number of contacts in the database.
Related Categories
Frequently Asked Questions
What do all-in-one marketing platforms do?
All-in-one marketing platforms provide businesses with an integrated set of online marketing capabilities. These features include things like email marketing, audience segmentation and targeting tools, marketing CRM, reporting and analytics, dynamic content, campaign and email templates, social media marketing, etc.
These tools often have similar capabilities to marketing automation platforms. However, all-in-one platforms are usually aimed at smaller businesses and start-ups while marketing automation tools are usually better-suited for enterprises and larger marketing agencies.
What are the benefits of using an all-in-one marketing platform?
For smaller organizations, one of the main benefits of using an all-in-one marketing tool is being able to take care of all marketing needs and activities within one platform. Rather than having a different tool for social media marketing, email marketing, website and landing page building, and more—an all-in-one platform allows businesses to centralize all these activities within one system.
This not only helps businesses save money by not spending on multiple different tools, but it decreases the chance that some information gets lost between the different systems.
What is the best all-in-one marketing platform?
According to end-user feedback on TrustRadius, the top-rated all-in-one marketing platforms are:
Users on TrustRadius frequently compare these tools with other software products like Pardot, Google Workspace (formerly G Suite), Salesforce, and ActiveCampaign.