Design
Crafting life-changing products and solutions for users from different cultures, backgrounds, and abilities isn’t just a challenge—it’s a calling. Our design team imagines the best potential impact we could make, and then we take a human-centric approach using cutting-edge design principles and technologies to turn it into a reality. Used by millions, the results go far beyond functional to deliver product expereinces that are intuitive, ingenious, and delightful.
A few of our principles
Excerpted from 77 Things, a primer for those who work in Uber Design.
Act responsibly
The work we do has personal and social impact, and once you realize that, your efforts shift to improving people’s lives.
Put design at the center
From concept to launch, we use design as the center of our process to discover what to make, and how to make it together.
Say ‘we’ not ‘me’
Our team of motivated and talented individuals is collectively empowered to build extraordinary things.
Inside Design
Design systems that spark joy
Maria Hristoforova shares the journey of refining our Design System to be both functional and delightful at scale.
Designing for Inclusivity: The Intersection of Equity and UX for Mobility
In this episode of Designing for Movement: The Mobility UX Podcast, Erica Ellis, Senior Manager and Head of Product Equity Design, and Briana Gilmore, Head of Public Policy, Accessibility & Marginalized Communities, join host Julian Brinkley as they discuss our efforts to create an accessible platform, the role of companies such as Uber in driving positive change in the transportation industry, and the intersection of equity and design in the tech industry.
A11y Camp Bay Area: Making tech experiences better for everyone
Focusing on users with different abilities and covering digital accessibility topics from desktop software, mobile apps, social media, and everything in between, we're excited to continue our journey to make tech driven experiences better for everyone.
From monologues to dialogues—unlocking designer-developer collaboration
Maria Hristoforova, Senior Product Designer, shares how we can unintentionally continue the cycle of miscommunication, and avoid turning our systems into building blocks that can never be fully assembled.
Taking a leap of faith in choosing a career path and investing in research with Jing Jing Tan
"There's so much optionality out there. Until you've made that conviction to pursue your passion, you might not be aware of those options," shares Jing Jing Tan, a self-proclaimed psychology geek currently leading user research at Uber Eats in Toronto.
Evolving systems with data and heart
We've built a cross-platform design system with hundreds of thousands of weekly Figma inserts and an accompanying super plugin. But like everyone, we started with only a few components and multiple one-off plugins. We've carefully matured our design system through data and heart. Yet it hasn't been always straightforward.
Driving influence as a Designer
Senior Designer, Leslie Luo, shares lessons from working across Uber's product ecosystem about how to effectively collaborate with partners and drive impact.
Weaving equity into the way the world moves
Shift unequal power dynamics. Recognize how your identity informs your perspective. Prioritize your impact over your intentions.
These are 3 principles behind our quickly growing Product Equity team, established as part of our commitment to fight racism with technology.
A blueprint for success: Designing user experiences at Uber
Are you stepping into a new role or looking for a fresh approach to your current job? In the latest Digital Workplace Impact podcast, our very-own Andrea Baltazar, Senior Manager of Product Design, shares her blueprint for an effective first 100 days with any organization.
Design in the Community
Senior Motion Designer, Sylvia Yang, teaches animation and illustration in this Skillshare series. Learn how to get creative and use the latest state-of-the-art software to create smooth movement and expressiveness with your animations.
Our work
Our work reimagines the way the world moves for the better. Here are case studies that have surprised, delighted, and connected our customers.
From patterns to platform
A behind-the-scenes look at 77 Things
The inspiration behind our brand redesign
Telling Uber’s story for our IPO
Get to know us
Find out how our team has deepened their craft while working at Uber.
Alexandre Lima
Sr UX Researcher
“What makes Uber Design unique is its strong foundation in research, combined with a spirit of exploration and creativity. Not all companies have a design team that is as data-driven, creative, and test-oriented as Uber, which sets us apart and allows us to create truly people-centered designs.”
Hannah Birch
Sr Content Designer
"Working on the design team at Uber is like being on a group project in school, except everyone is the smart kid who works really hard. You get to come up with solution to problems people have in some really high-stakes circumstances in the real world."
Elizabeth Hayward
Sr Product Designer
“Uber Design values the unique skills, experiences, interests, and perspectives of each team member—and encourages actively sharing them. Joining this team from a somewhat unconventional background in motion design, this means I’m learning from an amazing group of experts every day, but also growing as an educator and respected collaborator.”
Dylan Wright
Sr Product Designer
"I have personally found immense design growth at Uber because of the talented and collaborative team surrounding me. It's a joy to brainstorm, problem solve, and collaborate with designers who wield deep and varied expertise in their product areas!"
Mohini Vora
Sr Design Manager, Rider
"I've worked at Uber for more than 5 years, and can say there's never a dull moment. On Rider, I get to work on experiences well-loved and familiar to millions of riders, and also innovate on new ways to get around our ever-changing cities, with some of the smartest, most #tripobsessed people I know."
Catherine Wang
Sr Product Designer
"Our design team is exceptional because of all the individuals with diverse strengths to draw inspiration from. From prototyping to visual design and accessibility, we have a range of subject matter experts who help guide you and work with you to improve any skill you're interested in developing. Even after 4 years, I still continue to learn so much from this team every single day."
Jonathan Lieberman
Sr Design Manager, Rider
Uber Design offers unique access to specialized disciplines such as Content Design, User Research, Data Science, and Product Marketing. We also have the advantage of working with Base, our design system, which enables the team to design, build, and deliver exceptional user experiences with remarkable ease and efficiency.
Explore our Design teams
- Brand
Our Brand Experience team is responsible for creating an instant and positive emotional connection with our 90 million–plus users and amplifying our company's mission and values.
- Marketing
Through great storytelling and carefully executed campaigns, marketing wins over customers and earns their loyalty by helping them get maximum value from our products.
- Product
A cross-disciplinary team of designers, engineers, researchers, and writers, we create systems, not just screens. We strive to understand the relationships between our digital systems and real-world outcomes.
Teams
Departments
Offerings
Locations
Asia Pacific
Europe, Middle East & Africa
Latin America
United States & Canada
Inside Uber