Looking for
downloadable content?
Download our functional scenario kits, scenario guides, and day in the life guides to accelerate your Copilot implementation.
View downloadsMarketing scenario: Create a new offering
Download scenario guide Watch how to start with Microsoft CopilotAvailable with: Copilot for Microsoft 365 Scenario level:
KPIs impacted
Leads created
Cost per lead generated
Value benefit
Revenue growth
Employee experience
Using Copilot to create a new offering
1. Brainstorm new offerings
Use Microsoft Copilot to generate ideas for new product offerings, and Copilot in Word to incorporate the new ideas into a draft marketing plan.
Copilot1
Copilot in Word
Kickstart your project as you plan and collaborate easier with Copilot.
2. Draft announcement
Prompt Copilot1 to draft blog and social media posts, leverage existing documents like your marketing plan.
Copilot2
Brainstorm and draft content quickly with Copilot. Collaborate on ideas and content using your instructions or reference files.
3. Keep the team up to date
Use Copilot in Teams to summarize key meetings, identify most frequent questions, and action items from the meeting. Use Copilot in Word to generate an initial FAQ document.
Copilot in Teams
Copilot in Word
Don’t start with a blank page again. Draft with Copilot and get to a finished document in a fraction of the time.
4. Prep your sellers
Create presentation with Copilot in PowerPoint from your Marketing Plan and FAQ document to share with the sales team.
Copilot in PowerPoint
Document and socialize your plan to keep sellers up to date.
5. Execute your campaign
Leverage Copilot to create tailored messages to each of your communication channels to drive sales.
Copilot1
With the right prompt ingredients, Copilot can provide something in the voice of your company – witty, smart, creative – you choose.
6. Analyze performance
Use Copilot in Excel to evaluate how the campaign landed, and Copilot in PowerPoint to create a presentation on best practices.
Copilot in PowerPoint
Copilot in Excel
Using higher quality presentations makes it easier to highlight wins and lessons learned.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”
2Access Copilot at copilot.microsoft.com, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”