Consumers’ Financial Knowledge in Central European Countries in the Light of Consumer Research
<p>Exchange rate changes in Poland (1996–2024). Source: <a href="#B33-jrfm-17-00379" class="html-bibr">National Bank of Poland</a> (<a href="#B33-jrfm-17-00379" class="html-bibr">2024b</a>).</p> "> Figure 2
<p>Interest rates in Poland (2015–2024). <b>Source:</b> <a href="#B32-jrfm-17-00379" class="html-bibr">National Bank of Poland</a> (<a href="#B32-jrfm-17-00379" class="html-bibr">2024a</a>).</p> "> Figure 3
<p>The relationship between the declared level of financial knowledge and actual knowledge (tested using Kendall’s Tau). Source: own research.</p> ">
Abstract
:1. Introduction
- -
- what is the actual level of financial knowledge of Polish consumers?
- -
- how do consumers make credit decisions?
- -
- what is the relationship between decisions taken, knowledge and previous experience in the financial market on the decisions made?
- -
- whether and how sociodemographic factors are correlated with financial knowledge and the way of making decisions on the financial market?
2. Literature and Research Explaining the Causes of Suboptimal Financial Decisions Made by Consumers
2.1. Suboptimal Financial Decisions
2.2. Knowledge Transfer to Customers
2.3. Financial Knowledge of Customers—Conclusions from Research
- ability to perform basic calculations and interpret results regarding interest rates,
- understanding the phenomenon of inflation and its consequences,
- ability to practically diversify risk.
3. Empirical Verification of Consumers’ Financial Knowledge
- questions regarding the level of financial knowledge and knowledge of financial concepts,
- financial knowledge testing questions,
- questions regarding consumers’ behavior on the financial market (see Table 1).
- n—is the number of observations,
- r—is the number of levels of one variable,
- k—is the number of levels of the second variable.
- (1)
- The Persona test helps create detailed profiles of respondents that can reveal different characteristics, preferences, and behaviors. These profiles make it easier to identify differences and similarities between groups of people and analyze how different variables affect each other.
- (2)
- It allows for segmentation of respondents based on their characteristics, which allows for more detailed examination of relationships and correlations.
- (3)
- It facilitates the identification of patterns, which facilitates the analysis of correlations between different variables.
- (4)
- Finally, it allows for a better understanding of the mutual influences between variables in the context of different respondent profiles.
4. Financial Knowledge Research—Observations from Poland
- a one-off repayment of the entire amount after one year (PLN 1200)
- repayment of the loan in 12 equal monthly instalments of PLN 100 each
5. The Research Results
5.1. Examined Relationships
- those who claimed that they carefully read loan agreements tended to be young people up to 25 years of age, as well as those with higher education.
- there was a statistically significant relationship between approach taken to signing consumer loans and place of residence and household. Those living in large cities and raising children or were themselves dependent on someone else were more likely to carefully read credit agreements.
5.2. Overall Financial Knowledge
- nearly 36% of the respondents elect not to personally verify the terms of a loan agreement, relying on the salesperson’s opinions and recommendations. Such people are significantly exposed to the framing effect and possible consequences of information asymmetry.
- analysis of preferences regarding the method of loan repayment (one-off or instalments) revealed that mental accounting strongly influences consumers’ credit decisions, which is justifiable and rational from the perspective of consumer households. Subconsciously, consumers assume that their household budgets lack income flexibility and prefer solutions that ensure ongoing liquidity for the household.
- at the same time, when choosing a product or service, consumers are influenced by potentially irrelevant factors such as the advisor’s suggestions, peer pressure or opinions commonly repeated on social media. This applies to young people especially (<25 years old) and those who have cash—in the questionnaire they tended to answer that they were indifferent to the choice of repayment method or preferred to pay ‘as late as possible’;
- the ease with which respondents treated consumer bankruptcy as an opportunity for a ‘fresh start’, while ignoring the costs of restructuring (involving one’s own assets to repay part of the debt) is an example of hyperbolic discounting.
5.3. Discussion
- (a)
- the existence of an important educational gap
- (b)
- common overestimation of financial knowledge by consumers
- (c)
- the influence of factors from the sphere of behavioral finance on consumer behavior on the financial market
- Project “Think Financially!” (2021)Project objective: Financial education of young people and adults in the field of personal finance management.Project conclusions:
- ○
- Participants showed significant improvement in understanding basic financial concepts and the ability to plan a household budget.
- ○
- The project showed that interactive teaching methods, such as games and simulations, are effective in increasing engagement and understanding among participants.
- Study “Level of financial knowledge of young Poles” (2020)Study objective: To examine the level of financial knowledge among young Poles aged 18–30 and their approach to managing personal finances.Study Results:
- ○
- More than half of the respondents had difficulties with practical understanding of basic financial concepts, such as inflation, interest rates or the role of saving.
- ○
- Young Poles use banking services more often, but they lack knowledge about more complex financial products, such as investments or insurance
- Study “Financial Condition of Polish Families” (2018)Study objective: Analysis of the financial condition of Polish families and their ability to manage a household budget.Study Results:
- ○
- Over 60% of Polish families had difficulty saving regularly and did not have a contingency plan for unforeseen expenses, which increased the risk of debt.
- ○
- The study indicated the need for financial education, especially in budget management and long-term planning.
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
1 | The structure of the test may lead to some incorrect answers. In an experiment conducted by Gębski in 2021 on a group of 70 economics students during a colloquium, the test was arranged in such a way that only ‘A’ answers were correct (the students had 4 options ranging from A to D). Even the best in the group made a lot of mistakes by selecting different answers, thinking that the test could not possibly only have correct ‘A’ answers. |
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Variable/Question | Description | N | % |
---|---|---|---|
How old are you ? | less than 25 | 212 | 21.2% |
25–40 | 277 | 27.6% | |
41–60 | 279 | 27.8% | |
more than 60 | 234 | 23.4% | |
What is your education level? | primary education | 473 | 47.2% |
secondary education | 306 | 30.5% | |
high education | 223 | 22.3% | |
Where do you live? | village or small town (<50,000 inhabitants) | 393 | 39.4% |
medium city | 340 | 34.0% | |
big city (>100,000 inhabitants) | 269 | 26.8% | |
What your household looks like? | I live alone | 194 | 19.4% |
We are a childless couple | 325 | 32.5% | |
We live with children younger than 15 years old | 237 | 23.6% | |
We live with children older than 15 years | 192 | 19.2% | |
I am a student or someone else supports me | 54 | 5.3% | |
How financial decisions are made in your household? | I make financial decisions independently | 307 | 30.6% |
I make financial decisions together with my partner | 416 | 41.5% | |
I make financial decisions, but I consult people I trust in this area | 215 | 21.5% | |
I do not participate in financial decisions—they are made by my partner/parents | 64 | 6.4% | |
Have you ever used any type of loans? | Yes, I am repaying the loan now or have repaid it in the past | 613 | 61.4% |
No, I am not paying off now nor I have never used it in the past | 389 | 38.6% | |
Have you ever used consumer credit to purchase goods or services? | Yes, I bought something financing the purchase with a consumer loan | 387 | 38.6% |
No, I have never bought anything using consumer credit to finance the purchase | 409 | 40.8% | |
No, I have never purchased anything using consumer credit and I do not want to use credit in the future | 206 | 20.6% | |
How do you earn money? | I have a fixed salary | 852 | 85.2% |
I have variable income (temporary contracts, commissions…) | 150 | 14.8% | |
Do you have a bank account? | Yes | 986 | 98.4% |
No | 16 | 1.6% |
Variable/Question | Description | N | % |
---|---|---|---|
Interest rate as the cost of money | I know and understand the concept of interest rate as the cost of money | 493 | 49.2% |
I know and more or less understand the concept of interest rate as the cost of money | 388 | 38.7% | |
I heard but I don’t understand interest rate mechanism as the cost of money | 109 | 10.9% | |
I refuse to answer the question | 12 | 1.2% | |
APR (TAEG) | I know, understand and know what the APR (TAEG) is for | 200 | 20.0% |
I more or less know, understand and know what the APR (TAEG) is for | 368 | 36.7% | |
I’ve heard of it, but I don’t understand the calculation mechanism and I can’t practically interpret the APR (TAEG) value | 217 | 21.7% | |
I refuse to answer the question | 36 | 3.6% | |
Variable interest rate on the loan | I understand the rules and mechanisms that cause changes in the loan interest rate | 381 | 38.0% |
I understand the principle of variable interest rate on a loan, but I don’t understand what influences it | 368 | 36.7% | |
I do not know or understand the mechanisms that cause changes in loan interest rates | 217 | 21.7% | |
I refuse to answer the question | 36 | 3.6% | |
Over-indebtedness * | This is a situation in which the current repayment of loans is a heavy burden on the household budget | 504 | 50.6% |
This is a situation in which my income is not sufficient to repay loans on an ongoing basis | 884 | 88.7% | |
This is a situation in which I have to take out new loans to repay the previous ones | 253 | 25.4% | |
Consumer bankruptcy * | Consumer bankruptcy is a chance to get out of the debt trap and for a “new beginning”. | 563 | 56.2% |
Consumer bankruptcy implies the risk of losing assets to creditors | 395 | 39.4% | |
Consumer bankruptcy is the result of carelessness in managing personal finances | 560 | 55.9% | |
Consumer bankruptcy is an embarrassing situation (I would like to avoid it) | 411 | 41.1% |
Variable/Question | Description | N | % |
---|---|---|---|
You finance the purchase of a new laptop with an installment loan. | Which loan is more advantageous for me from the perspective of the household budget? | ||
The bank offers two 0% interest loans: | |||
(A) repaid once after 12 months in the amount of PLN 1200 | “A” because I only pay it off after a year | 133 | 13.3% |
(B) repaid in 12 equal monthly installments of PLN 100 each | “B” because it is easier for me to spend PLN 100 at a time than PLN 1200 | 744 | 74.4% |
it doesn’t matter—the important thing is that in both cases I will spend the same amount | 125 | 12.3% | |
You finance the purchase of a new laptop with an installment loan. | Which loan is more advantageous for me from the financial perspective (value of money)? | ||
The bank offers two 0% interest loans: | |||
(A) repaid once after 12 months in the amount of PLN 1200 | A—a loan that I repay in one lump sum of PLN 1200 after a year is more beneficial | 441 | 44.0% |
(B) repaid in 12 equal monthly installments of PLN 100 each | B—the loan that I repay in 12 installments of PLN 100 each month is more favorable | 250 | 25.0% |
it doesn’t matter—the important thing is that in both cases I will spend the same amount | 311 | 31.0% | |
You finance the purchase of a new laptop with an installment loan. | Which loan is cheaper for me from APR/TAEG perspective? | ||
The bank offers two 0% interest loans: | Both are identical | 250 | 25.0% |
(A) repaid once after 12 months in the amount of PLN 1200 | The loan that I repay in one lump sum of PLN 1200 after a year is more beneficial | 152 | 15.2% |
(B) repaid in 12 equal monthly installments of PLN 100 each | I dont know exacly | 480 | 48.0% |
it doesn’t matter—I will spend the same amount | 120 | 12.0% | |
Before signing the loan agreement, do you read its content carefully? | I always read loan agreements before I sign them | 378 | 37.8% |
I only read the most important points and ask the seller about the rest | 361 | 36.0% | |
I don’t read loan agreements—they are long, boring and I don’t understand them… | 141 | 14.1% | |
Only sometimes I inspect them—but you can’t negotiate them anyway, so why do it… | 68 | 6.8% | |
I refuse to answer this question | 54 | 5.3% |
INTEREST RATE | No Credit History | I Took Loans | V | P |
I know and understand the concept of interest rate as the cost of money | 47.0% | 50.6% | 0.18 | n/a |
I know and more or less understand the concept of interest rate as the cost of money | 33.7% | 41.9% | ||
I heard but I don’t understand interest rate mechanism as the cost of money | 17.0% | 7.0% | ||
I refuse to answer the question | 2.3% | 0.5% | ||
APR/TAEG | no credit history | I took loans | V | P |
I know, understand and know what the APR (TAEG) is for | 17.8% | 38.4% | 0.09 | 0.062 |
I more or less know, understand and know what the APR (TAEG) is for | 34.2% | 39.0% | ||
I’ve heard of it, but I don’t understand the calculation mechanism and I can’t practically interpret the APR (TAEG) value | 41.4% | 27.9% | ||
I refuse to answer the question | 1.0% | 0.3% | ||
VARIABLE RATES | no credit history | I took loans | V | P |
I know and understand the concept of interest rate as the cost of money | 35.1% | 42.7% | 0.21 | n/a |
I know and more or less understand the concept of interest rate as the cost of money | 25.4% | 43.9% | ||
I heard but I don’t understand interest rate mechanism as the cost of money | 25.4% | 19.2% | ||
I refuse to answer the question | 6.5% | 1.8% | ||
INTERPRETATION OF APR/TAEG | no credit history | I took loans | V | P |
Which loan is cheaper for me from APR/TAEG perspective ? | ||||
Both are identical | 20.4% | 48.4% | 0.06 | 0.315 |
The loan that I repay in one lump sum of PLN 1200 after a year is more beneficial | 11.8% | 21.5% | ||
I dont know exacly | 49.4% | 24.8% | ||
it doesn’t matter—I will spend the same amount | 18.4% | 5.3% |
leass than 25 yo | between 25–40 yo | between 41–60 yo | more than 60 yo | V | P | |
I always read loan agreements before I sign them | 40.60% | 37.50% | 41.20% | 31.60% | 0.11 | 0.022 |
I only read the most important points and ask the seller about the rest | 26.90% | 37.90% | 38.00% | 39.70% | ||
I don’t read loan agreements—they are long, boring and I don’t understand them… | 13.70% | 11.90% | 11.50% | 20.10% | ||
Only sometimes I inspect them—but you can’t negotiate them anyway, so why do it… | 10.80% | 6.60% | 5.00% | 5.60% | ||
I refuse to answer this question | 8.00% | 6.10% | 4.30% | 3.00% | ||
primary education | secondary education | students of economy | high education | V | P | |
I always read loan agreements before I sign them | 27.50% | 25.70% | 70.00% | 60.50% | 0.24 | n/a |
I only read the most important points and ask the seller about the rest | 37.70% | 52.10% | 15.00% | 23.80% | ||
I don’t read loan agreements—they are long, boring and I don’t understand them… | 20.90% | 14.20% | 0.00% | 4.50% | ||
Only sometimes I inspect them—but you can’t negotiate them anyway, so why do it… | 9.70% | 4.00% | 3.80% | 4.50% | ||
I refuse to answer this question | 4.20% | 4.00% | 11.20% | 6.70% | ||
village & small city | medium size city | big city | ||||
I always read loan agreements before I sign them | 31.10% | 34.40% | 51.90% | 0.17 | n/a | |
I only read the most important points and ask the seller about the rest | 37.00% | 42.10% | 27.00% | |||
I don’t read loan agreements—they are long, boring and I don’t understand them… | 19.10% | 13.20% | 7.80% | |||
Only sometimes I inspect them—but you can’t negotiate them anyway, so why do it… | 7.70% | 7.40% | 4.80% | |||
I refuse to answer this question | 5.10% | 2.90% | 8.50% | |||
living alone | childless couples | couples with children | others | |||
I always read loan agreements before I sign them | 38.70% | 30.20% | 40.70% | 57.40% | 0.13 | n/a |
I only read the most important points and ask the seller about the rest | 29.90% | 39.60% | 38.00% | 20.40% | ||
I don’t read loan agreements—they are long, boring and I don’t understand them… | 16.50% | 19.10% | 11.00% | 0.00% | ||
Only sometimes I inspect them—but you can’t negotiate them anyway, so why do it… | 10.30% | 6.50% | 5.40% | 7.40% | ||
I refuse to answer this question | 4.60% | 4.60% | 4.90% | 14.80% |
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Gębski, Ł.; Daw, G. Consumers’ Financial Knowledge in Central European Countries in the Light of Consumer Research. J. Risk Financial Manag. 2024, 17, 379. https://doi.org/10.3390/jrfm17090379
Gębski Ł, Daw G. Consumers’ Financial Knowledge in Central European Countries in the Light of Consumer Research. Journal of Risk and Financial Management. 2024; 17(9):379. https://doi.org/10.3390/jrfm17090379
Chicago/Turabian StyleGębski, Łukasz, and Georges Daw. 2024. "Consumers’ Financial Knowledge in Central European Countries in the Light of Consumer Research" Journal of Risk and Financial Management 17, no. 9: 379. https://doi.org/10.3390/jrfm17090379