ConneXions®

Claritas ConneXions^® allows organizations such as communications service providers, consumer durables manufacturers and technology companies to respond to emerging market forces and changing needs by providing greater differentiation among consumer segments. The database features 53 segments based on the technology and communications purchase and usage preferences of a household according to the Claritas Technology Behavior Track survey; the segments are further classified into 10 lifestage groups. Developed from various consumer behavior sources, ConneXions provides household product usage and expenditure data, customer satisfaction ratings, purchase intent and switching behavior.