Intent-driven leads from across the buying team

Frequently asked questions

• What are demand gen solutions?

  Demand gen solutions are a set of strategies and tactics used to increase demand for products and services. These solutions are typically deployed as part of  an overall marketing strategy and involves activities such as leveraging digital channels (e.g., search engine optimization (SEO), pay-per-click advertising, content marketing, etc.), creating campaigns targeting specific customer segments, generating leads via events or webinars, utilizing lead referrals from current customers, conducting market research on target audiences and other methods designed to drive interest in a brand’s offerings.

  When it comes to the specific activities involved in demand gen solutions, there can be quite a range of options depending on the particular organization’s individual needs and goals.

  For example:

  • Developing lead nurturing strategies to maximize lifetime value
  • Creating compelling offers that attract prospective buyers
  • Analyzing metrics for conversion rate optimization
  • Building comprehensive dashboards with key performance indicators (KPIs)
  • Utilizing sales automation software like Salesforce CRM
  • Deploying modern technologies like AI/machine learning algorithms for predictive analytics

   

  In addition to these tactical measures, successful demand gen solutions often involve the development of strong partner relationships that support increased market share through mutual referral networks or co-marketed initiatives. Ultimately though, each company should assess their own resources when selecting potential callouts into this space since different organizations may have different levels of expertise when it comes to building up their offerings.

• What are examples of demand gen solutions?

  Demand gen solutions are strategies used to target specific audiences and motivate them to take action or purchase a product or service. These types of solutions can help businesses increase their visibility and generate leads in order to grow their customer base.

  One example of a demand gen solution is content marketing. Content marketing involves creating blogs, videos, webinars, eBooks, infographics, podcasts, etc., all with the goal of providing helpful information that appeals to an audience. It helps build trust between a business and its customers by sharing informative content without overtly selling products or services. This type of solution is effective because it allows businesses to position themselves as industry thought leaders and attract more people who are interested in learning about the company’s offerings.

  Another popular demand gen solution is email marketing campaigns. An email list provides a direct line of communication (with permission) between businesses and potential customers; emails can be sent out on new product launches/updates related promotions/discounts, surveys for feedback & testimonials from existing customers — all helping promote better customer relationships while also generating qualified leads who may become paying customers down the line!

• How are my leads generated and qualified?

  Foundry prioritizes the use of our owned and operated properties to generate leads by monitoring and capturing onmichannel engagement with your content from visitors to our sites, members of our 150M+ proprietary global database, and third-party audience network. Leads that meet your target criteria are engaged with across multiple channels and verified by our team.

  For solutions requiring detailed information from prospects such as purchase budget and timeline, Foundry may use human verification to collect and certify these datapoints.
• Where will my content be hosted?

  Your content will be hosted on the owned and operated, award-winning editorial sites of ours most relevant to your product or service offering, and/or on a microsite dedicated to your brand, content, and program objective.

  Foundry is committed to ensuring the safety and supporting awareness of our clients’ brands and have designed our demand gen environments to be relevant, contextual, and intentional in showcasing your brand, content, and offerings.
• Will I receive my leads at an even pace?

  Lag time and bulk lead deliveries at the end of a campaign overtax the teams responsible for nurturing and converting these leads into opportunities, and can cause recant rate of over 20%. Foundry recognizes that a backloaded approach to delivering leads defeats the purpose of demand gen.

  Foundry ensures timely and consistent delivery of leads that teams can actually convert, with the ability to get certain programs live within 24 hours, and the first lead reports delivered within 5 business days.

   

   
• How is Foundry different from a lead aggregator?

  Unlike vendors that rely on list buying and aggregating to fulfill lead quotas, Foundry generates, captures, and delivers demand from our proprietary database of 150M+ engaged audience members and third-party audience network so that you can fuel engagement at scale.

   

   

   

• What measures do you take to ensure compliance with relevant laws (GDPR, CASL, CCPA, etc.)?

  Non-compliant sourcing of data can have tremendous legal implications for marketers receiving leads. Working with Foundry means always working to compliantly source personal data at scale. Whereas most vendors struggle to deliver contact-level data outside of the US, Foundry has led in investing resources to grow, activate, and deliver compliant data around the world.

  Operating as an independent data controller, we acquire records through organic and compliant methods via our owned and operated sites. Foundry offers leads sourced using compliant methods from the US, Canada, South America, Europe and Asia, and delivers leads that you can nurture at scale when used in a compliant manner.

   

   

• What pricing options are available for Foundry demand gen solutions?

  Because we offer a variety of demand gen solutions to best suit your needs, our pricing models may vary from solution to solution, although most solutions have a cost-per-lead foundation. To learn more about pricing for Foundry demand gen, reach out to our sales team.