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Research: How Our Class Background Affects the Way We Collaborate
Leadership & Managing People Digital ArticleAn interdependent approach to teamwork can help employees from low-income backgrounds shine - and make your whole organization more productive. -
How to Penetrate the US Market
Marketing Digital ArticleAccounting for almost 30% of world GDP, the United States is the world’s largest and most demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the US, or at least with US companies in their home markets. By doing so, they learn much […] -
Why Baseball Seats Should be Priced like Airline Tickets
Pricing strategy Digital ArticleMore than half of Major League Baseball teams are using dynamic pricing. Others should follow. -
A New Way to Define Value in Drug Pricing
Pricing strategy Digital ArticleAn online tool takes objective and subjective factors into account. -
Why the Apple Watch Is a Gift to the Swiss Watch Industry
Competitive strategy Digital ArticleIt’s the new Swatch. -
Companies Can't Ignore Shifting Gender Norms
Leadership & Managing People Digital ArticleAn increasing number of customers don't buy into the binary. -
How Our Hotel Used Data to Make Our Laundry Service Glamorous
Customer service Digital ArticleA source of customer complaints became a source of revenue. -
Competing on Customer Journeys
Sales & Marketing Magazine ArticleAs digital technology has enabled shoppers to easily research and buy products online, sellers have been scrambling after them, trying to understand and... -
Turning the Supply Chain into a Revenue Chain
Strategy & Execution Magazine ArticleSince Blockbuster began sharing rental revenues with its suppliers, both parties have seen increased profits. The authors say revenue sharing will work... -
In a Pandemic, We Buy What We Know
Psychology Digital ArticleHow fear and disgust drive consumer behavior. -
Managing Your Reputation in a World of Crowdsourcing
Marketing Digital ArticleJimmy Wales, the founder of Wikipedia, got flack recently because he took special interest in a page about somone he was dating. The Wikipedia community will get over it, but the kerfuffle calls into question reputation, quality, and the very veracity of the site itself. This would be a salacious detail only of interest to […] -
Don't Let a Single Metric Drive Your Business
Technology & Operations Digital ArticleTo get the full picture, look at a constellation of data. -
When People Pay Attention to Video Ads and Why
Marketing Digital ArticleContext is key. -
Automation to Boost Sales and Marketing
Marketing Magazine ArticleIn the rush to automate, the marketing and sales function is the next frontier. As everybody knows, over the past decade information systems have been making great inroads in engineering and manufacturing. Automation has cut direct labor to a small fraction of production costs—an average of 8% to 12% in manufacturing companies. Therefore, wringing yet […] -
Advertising and the Internet of Things
Marketing Digital Article“Smart” objects offer advertisers new opportunities. -
Why Do Companies Succumb to Price Fixing?
Government policy and regulation Magazine ArticleWhen Ben Franklin wrote Poor Richard’s Almanac and the words, “A little neglect may breed great mischief,” he did not have price fixing in mind. To the 47 executives in companies in the folding-box industry convicted of price fixing, however, the words seem tailored to fit. In those companies convicted under antitrust laws in 1976, […] -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […] -
Customer Surveys Are No Substitute for Actually Talking to Customers
Market research Digital ArticleA dozen interviews can be more useful than thousands of responses to a questionnaire. -
“Actually,” She Said, “He Works for Me.”
Consumer behavior Digital ArticleSurprised by a gender stereotype? React calmly, directly, and move on. -
Keeping to the Fairway (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleSandy Michaels, chief marketing officer of financial services giant Pace Sterling, faces a tough dilemma now that the high-profile golf tournament her...
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Pluggin In the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
Sales & Marketing Case Study11.95View Details How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the... -
Lenovo: Digital Transformation for Supply Chain Intelligence
Management Case Study11.95View Details Through the example of Lenovo Group Limited, this case provides students an opportunity to learn about emerging and advanced digital technologies for... -
Stone Container Corporation (A)
Finance & Accounting Case Study11.95View Details In early 1993, Stone Container was heavily burdened by debt following a series of highly leveraged acquisitions. A prolonged depression in paper prices... -
Be Well Hospitals - Branding a Mid-Tier Service in a Two-Tier Market
Strategy & Execution Case Study11.95View Details Be Well Hospitals - a multi-specialty secondary healthcare chain of hospitals is set up in the suburbs, industrial towns and district headquarters of... -
PSI: Social Marketing Clean Water
Global Business Case Study11.95View Details Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning,... -
Singapore Airlines: Continuing Service Improvement
Global Business Case Study11.95View Details Singapore Airlines has won countless awards for its customer service. For 16 of the past 17 years, it was named the world's best airline in Condé Nast... -
Strategy Execution Module 8: Linking Performance to Markets
Strategy & Execution Case Study8.95View Details This module reading shows how to link profit plans and other performance measurement systems to both internal and external markets. Starting with the... -
Note on Not-for-Profits and Fund-Raising
Global Business Case Study8.95View Details This note describes the importance of not-for-profit organizations in Canada, and compares the nature and level of Canadian charitable giving with those... -
Minnetonka Corp.: From Softsoap to Eternity
Strategy & Execution Case Study11.95View Details Minnetonka Corp. which was founded in 1964, began as a niche player in the gift soap and novelty toiletries markets. In 1980, it entered--and managed... -
The Mark News
Innovation & Entrepreneurship Case Study11.95View Details The founder of a new online news site, The Mark, has launched his venture at a time of unprecedented turmoil in the newspaper industry. While he believes... -
Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs Unit
Leadership & Managing People Case Study11.95View Details The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima,... -
Maria Sharapova: Marketing a Champion (A)
Sales & Marketing Case Study11.95View Details In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's... -
Model N, Inc.
Technology & Operations Case Study11.95View Details The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He... -
Health Care Center for the Homeless: Changing with the Times
Sales & Marketing Case Study11.95View Details Bakari Burns, CEO of the Health Care Center for the Homeless (HCCH), located in Orlando, Florida was faced with the daunting task of rebranding the organization... -
23andMe: Genetic Testing for Consumers (C)
Sales & Marketing Case Study5.00View Details Supplement to case 514086. -
SAM100: Will Construction Robotics Disrupt the US Bricklaying Industry?
Sales & Marketing Case Study11.95View Details This case explores the marketing challenges that a robotics and automation technology start-up faces in the construction industry. A recommended framework... -
Philip Morris U.S.A. and Marlboro Friday (A) (Condensed)
Sales & Marketing Case Study11.95View Details This case is a condensed version of "Philip Morris U.S.A. and Marlboro Friday (A)". In July 1993, Philip Morris executives met to consider second-quarter... -
Coca-Cola's 'eKOCool' Solar Cooler: Innovation to Empower Women Retailers in Rural India
Leadership & Managing People Case Study11.95View Details In 2011, Coca-Cola India recognised the opportunity to access the rural and remote markets of India in a more effective manner by launching the 'eKOCool',... -
Enpara.com: Digital Bank at a Crossroad
Sales & Marketing Case Study11.95View Details In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its... -
International Trade Options for the Exotic Spectacled Caiman
Management Case Study11.95View Details This case make the analysis of potential markets for the internationalization of the company Saurios and, especially, to the selection and entry modes...
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Research: How Our Class Background Affects the Way We Collaborate
Leadership & Managing People Digital ArticleAn interdependent approach to teamwork can help employees from low-income backgrounds shine - and make your whole organization more productive. -
How to Penetrate the US Market
Marketing Digital ArticleAccounting for almost 30% of world GDP, the United States is the world’s largest and most demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the US, or at least with US companies in their home markets. By doing so, they learn much […] -
Pluggin In the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
Sales & Marketing Case Study11.95View Details How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the... -
Lenovo: Digital Transformation for Supply Chain Intelligence
Management Case Study11.95View Details Through the example of Lenovo Group Limited, this case provides students an opportunity to learn about emerging and advanced digital technologies for... -
Why Baseball Seats Should be Priced like Airline Tickets
Pricing strategy Digital ArticleMore than half of Major League Baseball teams are using dynamic pricing. Others should follow. -
A New Way to Define Value in Drug Pricing
Pricing strategy Digital ArticleAn online tool takes objective and subjective factors into account. -
Why the Apple Watch Is a Gift to the Swiss Watch Industry
Competitive strategy Digital ArticleIt’s the new Swatch. -
Companies Can't Ignore Shifting Gender Norms
Leadership & Managing People Digital ArticleAn increasing number of customers don't buy into the binary. -
How Our Hotel Used Data to Make Our Laundry Service Glamorous
Customer service Digital ArticleA source of customer complaints became a source of revenue. -
Stone Container Corporation (A)
Finance & Accounting Case Study11.95View Details In early 1993, Stone Container was heavily burdened by debt following a series of highly leveraged acquisitions. A prolonged depression in paper prices...