Artificial Intelligence has been with us for decades, shaping the world's technology. Its approach and capabilities also set it apart from previous technologies, as it is based on probabilities rather than rules, constantly learning and evolving from the data it acquires. Generative AI goes beyond this by performing any task at the request of humans. The real benefits of AI can only be realized if we know how to use it, which is based on five pillars: business strategy, technology strategy, AI strategy and experience, organization and culture, and AI governance.