INSIGHTS. DELIVERED.

New consumer privacy regulations the loss of established audience identifiers, and shifting plans for third-party cookies have fundamentally altered the digital advertising landscape. Despite Google’s decision to continue support for third-party cookies, many of the addressability signals that underpin targeted advertising have already or will disappear from the landscape, at the hand of both consumers…

Political ad spending is projected to exceed $12 billion in the 2024 US presidential elections, making it one of the fastest-growing sectors in advertising. However, not all opportunities are equal. With numerous competitors and ad formats, how can you boost your success during this election cycle and beyond? Our Publishers Playbook, crafted by our team…

PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q2 2024’s advertising spend data…

Consumers are surrounded by advertising 24/7; correct ad placement is now one of the greatest challenges facing both advertisers and retailers. With so many options it’s critical to understand how shoppers in Australia engage with and respond to advertising on different types of media. Download this report to better understand how advertisers can increase shopper…