Transforming CX Journeys Across Your Organization: The Do’s and Don’ts of Intelligent Orchestration by Cognizant

Cognizant’s team of customer experience experts sit down to explore the findings of the recently published Forrester Consulting study, “Enable Intelligent Orchestration to Drive Differentiation and Growth,” commissioned by Cognizant. The study underscores how intelligent orchestration – a powerful strategy that leverages technology, data and AI – can revolutionize customer experience delivery. Navigating evolving customer expectations, organizational demands and challenging markets all pose a threat for major corporations looking to implement large scale transformations. Cognizant’s experts weigh in on how organizations can address these challenges, build a robust CX strategy and leverage intelligent orchestration to optimize their delivery and accelerate their growth. Participants: • Guest: Kelly Slothower – Global Head of CX-CRM advisory • Guest: Maya Oczeretko – Director, DX Deal Shapers • Guest: William (Will) Mahony – Strategy Lead, CX and CRM Practice • Host: Simon Baugher – Strategy Lead, Customer Experience Practice Read the full study here: cognizant.com/intelligentorchestration.

Genre

Technology