Use case heroUse case hero A dark digital background with glowing geometric shapes and an icon of a computer monitor displaying a certificate with a magnifying glass, symbolizing multi-brand selling success.A dark digital background with glowing geometric shapes and an icon of a computer monitor displaying a certificate with a magnifying glass, symbolizing multi-brand selling success.

Multi-Brand Selling for
Conglomerates

Multi-brand conglomerates are companies that own and operates multiple brands either within the same industry or across different industries.

With their size and resources they often achieve economies of scale, maximize market coverage, and bring all disparate brands together through an enterprise marketplace.

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  • Overview
  • Challenges
  • Business Outcomes
  • Spryker Capabilities

OVERVIEW

Multi-Brand Marketplaces

Brands operating under the same parent company often run entirely independently of one another. This means completely different tech stacks, little to no alignment on usage of customer data, and often even legal barriers standing in the way of creating synergies and sharing information.

A Multi-Brand Marketplace is a platform that combines the offerings of independent brands or operating companies into one platform while keeping their existing technology ecosystems intact. It boosts convenience, personalization, and revenue potential. It allows brands to align and share customer insights, creating new revenue streams and increasing customer lifetime value for the parent company.

A digitally rendered oryx stands on one leg with forelegs raised. The background features geometric shapes and an icon resembling a multi-brand selling storefront bustling with people.A digitally rendered oryx stands on one leg with forelegs raised. The background features geometric shapes and an icon resembling a multi-brand selling storefront bustling with people.

Challenges addressed with Multi-Brand Marketplaces

Multi-Brand Conglomerates are facing a lot of challenges operating numerous brands, while missing out on synergies. Without proper alignment and integration companies are losing revenue and important customer data.

Lack of Alignment

Brands operating under the same parent company often run independently of one another, with little to no alignment on shared data.

Legal Barriers

Legal barriers may exist between the companies, which can prevent synergy and information sharing.

Integration and Disruption

Integrating multiple brands and their processes into a cohesive organization can be a significant, costly and complex challenge.

Loss of Revenue

Missed opportunities due to lack of customer access as brands run independently and lack alignment.

The Business Outcomes of Multi-Brand Marketplaces

Multi-Brand Marketplaces are able to give your business a competitive advantage by providing a one-stop shop and better customer experience. This will generate higher revenue potential through an improved customer lifetime value. Find out more below.

  • A man and woman engaged in conversation, layered with graphics of a bar chart showing growth and a checkmark in a circle, discussing the advantages of multi-brand selling.A man and woman engaged in conversation, layered with graphics of a bar chart showing growth and a checkmark in a circle, discussing the advantages of multi-brand selling.

    Increased Revenue

    Additional revenue stream are created with increased cross and up-selling and product bundling possibilities.

  • A person looks at a product page on a computer showing a camera, with details and purchase options. Icons of a map and a person with a star are overlaid on the image, highlighting the benefits of multi-brand selling in offering diverse choices for consumers.A person looks at a product page on a computer showing a camera, with details and purchase options. Icons of a map and a person with a star are overlaid on the image, highlighting the benefits of multi-brand selling in offering diverse choices for consumers.

    Improved Customer Experience and Lifetime Value

    Better customer data insights across brands allow better understanding of customer behavior and needs and leads to more efficient customer experience, personalization and broader offering.

  • A person examining a computer screen with a data dashboard for "Overview of Merchants" displaying various statuses and icons symbolizing analysis and quality, ideal for understanding multi-brand selling performance.A person examining a computer screen with a data dashboard for "Overview of Merchants" displaying various statuses and icons symbolizing analysis and quality, ideal for understanding multi-brand selling performance.

    Fast Onboarding of New Brands

    Each brand can be onboarded with low additional costs and minimal disruption for other as any fulfilment and supply chain process is kept separate.

  • A digital interface for managing offers is displayed on a screen with a standing antelope character on the left. Various icons and graphics enhancing Multi-Brand Selling surround the interface.A digital interface for managing offers is displayed on a screen with a standing antelope character on the left. Various icons and graphics enhancing Multi-Brand Selling surround the interface.

    Competitive Advantage

    Gain a competitive edge by running a one-stop-shop that fulfils all the needs of an entire industry.

  • A man and woman engaged in conversation, layered with graphics of a bar chart showing growth and a checkmark in a circle, discussing the advantages of multi-brand selling.A man and woman engaged in conversation, layered with graphics of a bar chart showing growth and a checkmark in a circle, discussing the advantages of multi-brand selling.
  • A person looks at a product page on a computer showing a camera, with details and purchase options. Icons of a map and a person with a star are overlaid on the image, highlighting the benefits of multi-brand selling in offering diverse choices for consumers.A person looks at a product page on a computer showing a camera, with details and purchase options. Icons of a map and a person with a star are overlaid on the image, highlighting the benefits of multi-brand selling in offering diverse choices for consumers.
  • A person examining a computer screen with a data dashboard for "Overview of Merchants" displaying various statuses and icons symbolizing analysis and quality, ideal for understanding multi-brand selling performance.A person examining a computer screen with a data dashboard for "Overview of Merchants" displaying various statuses and icons symbolizing analysis and quality, ideal for understanding multi-brand selling performance.
  • A digital interface for managing offers is displayed on a screen with a standing antelope character on the left. Various icons and graphics enhancing Multi-Brand Selling surround the interface.A digital interface for managing offers is displayed on a screen with a standing antelope character on the left. Various icons and graphics enhancing Multi-Brand Selling surround the interface.

The Spryker Solution

Learn how Spryker & our partners enable this use case and your success

Spryker Capabilities

  • Enterprise Marketplace
  • Merchant Portal
  • Merchant and Operator Dashboards
  • Marketplace Storefront
  • Offer and Product Management
  • Spryker OMS
  • Order Splitting
  • Order Routing

Success
Enabling

  • Business Model Workshop
  • Operating Model Sparring

Technology
Partners


RESOURCES

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Multi-Brand Selling for Conglomerates

Multi-brand conglomerates are companies that own and operates multiple brands either within the same industry or across different industries.

With their size and resources they often achieve economies of scale, maximize market coverage, and bring all disparate brands together through an enterprise marketplace.

Read More
A digital interface for managing offers is displayed on a screen with a standing antelope character on the left. Various icons and graphics enhancing Multi-Brand Selling surround the interface.A digital interface for managing offers is displayed on a screen with a standing antelope character on the left. Various icons and graphics enhancing Multi-Brand Selling surround the interface.
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