Future Commerce Guides
A series of guides that explore the evolving digital commerce landscape.
How to Buy Software Well
Keeping up with the Joneses isn’t just for your neighbors next door, it’s everywhere in eCommerce businesses. Companies buy software based on what they see others in their industry purchasing. Formal RFP processes create a lengthy and expensive buying process, so eCommerce companies are more open today than ever before to the idea of composable commerce.
Vertical Limits: High Complexity, Low Commodity
Not every industry sector vertical suffers from the sea of sameness. Some, such as automotive, food, furniture, manufacturing and pharmaceuticals, require a high level of sophistication, which means out-of-the-box commoditization isn't possible. This is what the eCommerce developer spends the majority of his or her time trying to solve in today's world. What can the rest of the eCommerce world learn from these sectors? Read this guide to learn more.
Authentic Context for a Socially Native Generation
Today, social media platforms are the new frontier; an undiscovered country of purchase inspiration and intent. What if customers could purchase within the social media context without ever having to leave? This is the promise of Social Commerce. But is it all that it’s cracked up to be?
Our New Composable World
Rethinking the Way We Buy and Build Software
eCommerce is more than just a subset of an organization meant to deliver incremental sales. It’s a living organism that evolves as people, platforms, and products change. Composable commerce is changing the way organizations function, and how we buy software. This guide digs into these changes, and how brands can modernize their eCommerce infrastructure bit by bit, without causing shockwaves to internal or external users. And finally, it asks: who should be the conductor: the developer? Or the marketer?
The New “DTC” - Digital Goods in a Developer-to-Consumer Metaverse
Phillip Jackson and Boris Lokschin, Founder and Co-CEO of Spryker, kick off the series with Developer to Consumer: Metaverse, Web2 and the New DTC, an exploration of the diminishing role of coders, the impact on the organizations they work for, and how the developer and marketer can coexist going forward.
Commerce Podcast
Don't Miss the Accompanying Podcast
The most overlooked buying center in digital commerce today is the developer. Before the SaaS era, developers were a key focus of marketing and sales initiatives for enterprise software, but today, it’s the marketer who often makes decisions for eCommerce. Decoded, our newest limited series brought to you by Spryker, aims to bridge the gap between developer and marketer as our hosts, Phillip Jackson, and Boris Lokschin of Spryker talk through current events, trends, and the platform wars.
More Episodes
What you Can Expect From This Guide
This guide discusses digital goods in a developer-to-consumer metaverse. The telegraph and internet opened up new ways to communicate and eventually businesses became reliant on them. The way in which the metaverse came about is similar to these earlier forms of communication, but the biggest difference with the metaverse is that it was born in commerce. Just as the telegraph and the internet evolved, so will the metaverse.
The Developer-centric DTC
Today’s metaverse developers are now going directly to their customers, bypassing countless internal middlemen. If the metaverse is to have a future it will need people who write code that allows everyday people to accomplish new things and adopt new utilities that are truly useful in today’s world.
How We Decide on the Next Big Thing
When the recent past is used to determine what will be successful in the future, an innovation rut forms. What are alternative ways of approaching problems and solutions?
The Way We Buy Software and the Rut it Creates
The eCommerce sector is filled with sites that look and act the same because they were built with the same tools. Marketers look around their sectors to see how other brands have addressed challenges, and borrow from them. To move forward, new problems need to be solved by innovation, not by simply repeating what has been done in the past.
Further Resources
Learn more about Spryker Digital Commerce Solutions
Why Composability is Your Solution to Scarce Developer Resources
Recruiting developers comes with many challenges these days, as businesses are competing with huge brands for a finite talent pool. This short handout explains why adopting a composable approach to commerce will go some way to solving your scare developer issues.
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Commerce Guide
Replatform now in 3 easy steps to get ready for the busiest shopping time of the year
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