From the course: Accelerating Your Career with Personal Branding
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Crafting a sticky personal brand story
From the course: Accelerating Your Career with Personal Branding
Crafting a sticky personal brand story
- How you tell your story reflects how you feel about your career in life more broadly. Not only that, the stories you tell shape your identity. The research shows this. Psychology professor, Dr. Dan McAdams, explain this in his concept of narrative identity. His researchers found that people who believe their lives are meaningful tend to tell stories defined by growth, communion, and agency. So when thinking about your own career story, you want to reclaim your role as the author. Take full ownership and accountability and write it in a coherent and compelling way. You're in control of the narrative. Whenever something happens in your career, you decide whether it was a positive or a negative experience. You interpret it as good or bad. And when you pull all of these elements together, it creates your career narrative, your brand story. It's important to intentionally find meaning in your career to date, connect the dots,…
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