From the course: Accelerating Your Career with Personal Branding

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Energizing others for a magnetic brand

Energizing others for a magnetic brand

From the course: Accelerating Your Career with Personal Branding

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Energizing others for a magnetic brand

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- In research published in "Psychological Science," Noah Eisenkraft and Hillary Elfenbein found that we can consistently influence the way other people feel. They called this trait affective presence, how you make others feel when they're around you. This is really important when it comes to managing your brand, because your reputation is not only how people perceive you in terms of your qualities and your competencies, they also make a judgment based on how they feel in your presence. Do they like to work with you? Do they feel energized around you? Do you bring out the best in others? Or are you a negative energy vampire, sucking the positive energy outside of a room? In another study published in "MIT Sloan Management Review," researchers found that people who energize others tend to be higher performers, are more likely to be heard and have their ideas acted upon, and others are more willing to engage with them and…

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