From the course: Accelerating Your Career with Personal Branding
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Scaling your personal brand online
From the course: Accelerating Your Career with Personal Branding
Scaling your personal brand online
- Establishing a strong brand inside your organization is very important for career growth, but it doesn't end there. There is a huge opportunity to demonstrate your areas of expertise to a much broader audience. How you do this is through sharing content to help you spread your message at scale. This is where social media platforms come into the picture. Content is the currency. Here are five recommendations to communicate your brand online through LinkedIn. First, foster meaningful connections. Build your network. Connect with trusted friends, former colleagues, classmates, industry leaders. A rule of thumb, when connecting, always include a personal note explaining why you want to connect. For example, I loved your presentation at the company town hall, especially your point about X. That person will be more likely to accept. Also, thank them for accepting your request through an audio note via messages. A…
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