From the course: Accelerating Your Career with Personal Branding

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Taking the first step for your brand

Taking the first step for your brand

From the course: Accelerating Your Career with Personal Branding

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Taking the first step for your brand

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- In marketing, the philosophy of the human brand is the idea that brands today attempt to be more human so they can resonate with their audience on a human level. When it comes to your own personal brand, your reputation, the story you're creating in the minds of others, it's founded on the human behind the brand. That's you. There is only one version of you. You have your own personality, your own tone of voice, your own unique perspectives about how you do work or the contribution you make. You have your own unique combination of skills, strengths, and differentiators. Remember, if you don't tell your story, someone else will. If you take the time to write and refine your story, get really clear on how you communicate that through everything you think, say, and do, and actively bring this to the table with confidence and conviction, then over time, your reputation will inevitably grow. Your personal…

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